“We have opportunities, but we do not consider ourselves the best,” says the Portuguese creative

Published

3 years ago

July 10, 2021

An expired Citizen Card is used to travel and apply to reside in the United Kingdom.

“I think the Portuguese people have a very strong energy. If we want to achieve something, we can achieve it, ”said Luce, an official who has been in the United States for eight years. “It’s just that the attitude of our people is not like the attitude of the American people.”

Having made a significant career in some of the best advertising agencies in the world, the Madeira creative noticed a big difference when he started working in the United States.

“One of the things I felt here was that everyone wanted to do everything they could to make the project go as far as possible, from intern to agency director,” he said. “Here they always want to be the first and the winners.”

In Portugal, where the “workforce is very good” and there are countless examples of best practices, the approach is different.

“We have opportunities, but we do not believe that we are the best, and that matters,” emphasized Luis Márquez. “We need to support each other, pull each other.”

The creator’s journey, which took him through Colorado, Amsterdam and Chicago, took him to Los Angeles when AT&T bought Time Warner and asked BBDO to open an office on the US West Coast.

“They told the agency that they wanted to move from a telecommunications company to an entertainment company located in Los Angeles,” explained Luis Marquez.

At the time, the Portuguese was working on Samsung Mobile’s memorable “Snail” advertising campaign and was hired as Deputy Creative Director of the new office and later became Creative Director.

The covid-19 pandemic has made it difficult for AT&T, a major client of the Los Angeles office, because filming has been suspended in the city.

“It was a very slow time during the pandemic,” said a person in charge, who took the opportunity to study photography and ended up setting up a sole proprietorship to sell the images.

As the pandemic improved in California, which lifted the restrictions on June 15, the agency’s pace of operation has accelerated, and now there are more clients.

One of them is Juanita`s Foods, a Mexican food brand that wanted to become more famous in the market by taking advantage of the Independence Day, which the United States celebrates on July 4th.

The “Dip-spenser” campaign, created by Luis Márquez and Brazilian copywriter Julio D’Alfonso, was an immediate success, featuring Internet highlights and TV segments about the marketing idea.

“We have established a connection with covid, and on July 4th, this is the first nationwide party where people can be together without a mask, and most of them are vaccinated,” explained Luis Marquez. As the situation improved, the idea came up to convert alcohol gel dispensers into nacho cheese dispensers.

“We did the job with little money, asking for a favor, and it was a very enjoyable teamwork,” said the Portuguese.

BBDO Worldwide employs approximately 150 people in Los Angeles.

Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

Portuguese historical films will premiere on 29 December.

Published

1 year ago

December 20, 2022

Herb Adkins

Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

“Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS ‘There will be room’

Published

1 year ago

December 20, 2022

Herb Adkins

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS 'There will be room'

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Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Published

1 year ago

December 19, 2022

Herb Adkins

Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.