New life, new image. The financial institution, led by António Ramalho, will carry out a process of image reformation, “in which the words ‘New’ and ‘Banco’ are combined, turning a common adjective into a noun – novobanco – and making unique what once seemed divided and began to write the name in lowercase because he values relationships with people more than charter. ” The new identity is also taking on a new color. “The blue of the sea has joined the green by integrating our Portuguese tradition into its chromatic representation.”
According to the bank, “this process of changing its image and turning the page comes after the completion of the transition and restructuring of the bank, which has taken place over the past 7 years, and now it has embarked on a path of sustained growth and profitability, which was already clearly visible in the positive results of 137 million euros recorded in the first half of this year, “adding that” this is the path we want to continue on, the path of profitability and the future. This new image marks the moment when novobanco is redirecting itself to the future, with the determination and commitment of all to implement Fazer Futuro’s strategic plan, which sets the path, goals and ambitions for the 2022/2024 three-year period. “
The new image will be present in all communication channels of the bank, from digital channels, ATMs, POS and cards, as well as in the network of branches. The process of applying the new image to the physical network will be progressive: 50 branches are planned by the end of this week, about 100 by the end of the year, and the rest will be replaced during 2022.
The Bank also notes that this process was new and innovative at the international level. “It was a collaborative process of creating a visual brand identity, during which an application was developed in which bank employees recorded their voices. The generated individual voice wave has been mathematically and digitally transformed into a collective voice wave that represents the voice of those who are the most important component of a bank’s relationship with its customers on a daily basis. ”
Novobanco has also developed a new brand name “Together we create the future”, which aims to highlight and reinforce “the ambition and participation of different parties concerned, especially customers and employees, in this process of rebuilding the bank. “
At the same time, the visual expression of the brand was merged with a new sonic identity, and Soundlogospecially created by the new generation Portuguese composer – Moulinex, “renowned for combining technology and innovation with his work – who has taken up the challenge of creating an environment created by the voice waves of bank employees.”
An innovation that, according to the bank headed by Antonio Ramalho, represents “a concept that emphasizes union, a spirit of cooperation and working together for the common good and which we are very proud of,” protects Antonio Ramallo in the process of creating rebranding is now complete. According to the CEO of novobanco, “this is an innovative way to highlight the future that we want to build not only within the bank, but, above all, for our clients, people, companies and the country’s economy. country. parents “.
The joint creation of a new image of the Bank was supported by the advertising agency BBDO in partnership with the brand agency Brand Practice and the technology company Innovation Makers. It was this team that guaranteed the creation of the first Portuguese brand created by the company’s employees. The advertising campaign starts this Saturday.
