Connect with us

Economy

The new bank starts this week with a new image

Published

on

The new bank starts this week with a new image


New life, new image. The financial institution, led by António Ramalho, will carry out a process of image reformation, “in which the words ‘New’ and ‘Banco’ are combined, turning a common adjective into a noun – novobanco – and making unique what once seemed divided and began to write the name in lowercase because he values ​​relationships with people more than charter. ” The new identity is also taking on a new color. “The blue of the sea has joined the green by integrating our Portuguese tradition into its chromatic representation.”

According to the bank, “this process of changing its image and turning the page comes after the completion of the transition and restructuring of the bank, which has taken place over the past 7 years, and now it has embarked on a path of sustained growth and profitability, which was already clearly visible in the positive results of 137 million euros recorded in the first half of this year, “adding that” this is the path we want to continue on, the path of profitability and the future. This new image marks the moment when novobanco is redirecting itself to the future, with the determination and commitment of all to implement Fazer Futuro’s strategic plan, which sets the path, goals and ambitions for the 2022/2024 three-year period. “

The new image will be present in all communication channels of the bank, from digital channels, ATMs, POS and cards, as well as in the network of branches. The process of applying the new image to the physical network will be progressive: 50 branches are planned by the end of this week, about 100 by the end of the year, and the rest will be replaced during 2022.

See also  Litigation Between Tesla Shareholders And Elon Musk Over SolarCity - Executive Digest To Begin

The Bank also notes that this process was new and innovative at the international level. “It was a collaborative process of creating a visual brand identity, during which an application was developed in which bank employees recorded their voices. The generated individual voice wave has been mathematically and digitally transformed into a collective voice wave that represents the voice of those who are the most important component of a bank’s relationship with its customers on a daily basis. ”

Novobanco has also developed a new brand name “Together we create the future”, which aims to highlight and reinforce “the ambition and participation of different parties concerned, especially customers and employees, in this process of rebuilding the bank. “

At the same time, the visual expression of the brand was merged with a new sonic identity, and Soundlogospecially created by the new generation Portuguese composer – Moulinex, “renowned for combining technology and innovation with his work – who has taken up the challenge of creating an environment created by the voice waves of bank employees.”

An innovation that, according to the bank headed by Antonio Ramalho, represents “a concept that emphasizes union, a spirit of cooperation and working together for the common good and which we are very proud of,” protects Antonio Ramallo in the process of creating rebranding is now complete. According to the CEO of novobanco, “this is an innovative way to highlight the future that we want to build not only within the bank, but, above all, for our clients, people, companies and the country’s economy. country. parents “.

See also  JP Morgan CEO warns investors of 'hurricane' approaching

The joint creation of a new image of the Bank was supported by the advertising agency BBDO in partnership with the brand agency Brand Practice and the technology company Innovation Makers. It was this team that guaranteed the creation of the first Portuguese brand created by the company’s employees. The advertising campaign starts this Saturday.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Economy

Everything has been delivered. 10 Bugatti Centodieci are already in the hands of the owners

Published

on

Everything has been delivered.  10 Bugatti Centodieci are already in the hands of the owners

OAll Bugatti Centodieci have been delivered, the Molsheim-based brand said on Monday. Cristiano Ronaldo received the number 07 in October this year. and Bugatti has now revealed that the latest unit – #10 – is already in the possession of its owner.

“The Centodieci combines all the values ​​of the Bugatti brand in an extraordinary package: rarity, innovation, heritage, craftsmanship and unrivaled performance. The production batch of 10 units was so in demand by our customers that it was sold before the Centodieci. was even officially presented,” said Christophe Piochon, president of Bugatti.

This latest example is finished in Quartz White with carbon fiber trim on the bottom and matte grilles. The brake calipers are painted in Light Blue Sport, as is the logo on the rear that refers to the EB110, the iconic Bugatti model that inspired this Centodieci. Inside, the predominant color is also blue, as you can see in the images above.

This block is powered by the same block as the other nine instances. The 8.0-liter W16 with four turbines is capable of developing 1600 hp. In terms of performance, this allows the Centodieci to hit 100 km/h in just 2.4 seconds and reach a top speed of 380 km/h.

Recall that each unit costs the owners eight million euros before taxes.

Read also: We already know when the Bugatti Centodieci fell into the hands of Ronaldo.

Continue Reading

Economy

The first Dacia hybrid. “The cheapest hybrid family on the market”

Published

on

The first Dacia hybrid.  "The cheapest hybrid family on the market"

BUT Dacia revealed this Monday that the hybrid engine has been available since March on the Jogger, the Romanian brand’s model known to be available with a seven-seat variant.

The Jogger Hybrid 140, Dacia’s first hybrid, will hit dealerships in March, but customers can expect and order it as early as January.

The price has been revealed by Dacia and since it’s only available in the seven-seater SL Extreme, it starts at €28,800. The brand claims it is “the most affordable hybrid family car on the market.”

Available in six existing colors to celebrate the launch of this hybrid, there will be a slate gray version, as you can see in the images above.

Equipped with a 1.6 liter four-cylinder petrol engine with 90 hp, the Jogger is also powered by two electric motors (a 50 hp engine and a high-voltage starter-generator). The total power is 140 horsepower. The electric transmission is automatic, four-speed, connected to an internal combustion engine, and two speeds are connected to an electric motor. This combined technology was possible, according to Dacia, only due to the lack of clutch.

Combined with the energy recovery levels of the 1.2kWh (230V) battery pack and the efficiency of the automatic transmission, regenerative braking delivers all-electric traction on 80% of urban journeys and saves up to 40% of fuel compared to a combustion engine vehicle.

Read also: Dual-fuel Dacia Jogger Eco-G. We tried 5 seater and LPG…

Continue Reading

Economy

See how Tesla tests its electric Semi truck in the worst-case scenarios

Published

on

Tesla Semi camião elétrico testes

Tesla has finally been able to bring its long-awaited Semi to market. This electric truck promises to revolutionize transportation and bring all the unique characteristics of this type of electric vehicle to this class of vehicles.

Now that the first units have been delivered, there is hope that they will finally be mass-produced and reach more transport companies. With so many promises to be kept, a new video is now emerging showing Tesla testing its Semi truck under worst-case scenarios.


Tesla Semi is already on the market

Like all Tesla electric vehicles, Semi follows the same line of creating a unique design associated with a platform with the most modern technology available. The proof is in what was presented to the public and surprised most people.

To prove the quality of this new proposal, Tesla published in your LinkedIn account new video. In it, he reveals some of the testing he's done to determine the strength and quality of the Semi's design and its (potential) durability.

Tests to prove its durability

It has been revealed that the Tesla electric truck is subjected to numerous tests and its application in the worst scenarios that drivers may face. It doesn't stop at the ruggedness of the Semi's designs, but goes further and focuses on the motors and batteries themselves.

This is the proof that many have been waiting for to ensure that this new proposal is not limited to a lot of autonomy. Its resistance is great and will provide greater durability, further enhancing the Semi's value and performance.

See also  BCP Seeks To Sell 145 Million Bad and Luxurious Algarve Real Estate - Banking & Finance

high quality electric truck

Tesla has already showcased the Semi's quality with a video showing its truck driving roughly 500 miles on just one charge. The big news here is that he managed to make this long journey with a maximum load of about 37 tons.

Now Tesla remains to widely place the Semi on the market. At the moment, only a few companies have access to this new product, with a very long list of pending deliveries, who want to start mass-using this electric truck offering.

Continue Reading

Trending