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Reopening Coronavirus: small shops struggle with the process
For small business owners, steps towards opening their doors again after coronavirus locking are welcome – but far from easy.
Two small Los Angeles merchants who could name celebrity clients from the days before COVID-19 found that shoppers who walked were mostly shoppers. Although some areas in the state are loosening the limitation of coronavirus, in-store shopping in Los Angeles County is still largely limited to food and other important businesses.
Kitson on Robertson Boulevard is a unique clothing and gift seller who won’t die. Small Trends selling children’s clothes that are trendy in competition with giant chains that have a lobby bigger than the single store Sherman Oaks.
Now, the tourism dollar is gone. Online traffic is not strong enough to make up for lost in-store sales. Some employees are afraid to go back to work.
All leave Kitson, at best, 15% of the previous income stream. Little Trendz has only had a handful of customers in the past week.
“It’s like trying to start a business from scratch, when you don’t know what you will sell, or to whom,” said Fraser Ross, owner of Kitson, who reopened his shop to curbside services on May 8.
Sara Petikyan, owner of Little Trendz, is happy to be back at her shop again but knows that the road ahead will be difficult.
“Nobody is interested in buying shirts for their children when they are worried about feeding their families or looking for work,” he said. “So I understand why we earn so little. This is a struggle. “
Lars Perner, an assistant professor of clinical marketing at USC Marshall School of Business, said business has never faced a mixture of negative and contradictory forces.
“This is a very different situation facing business, very real,” said Perner, whose specialization includes consumer behavior and how buyers react to price changes.
“People who still have jobs sometimes receive salary deductions or are very worried about how long they will get it. And there is still so much fear around the virus that there is a kind of social disapproval of the risk of going out to shop somewhere for things that you really don’t need, “he said.
Kitson opened on designer-studded Robertson Boulevard in 2000, becoming a destination for paparazzi to take photos of young celebrities. The brand survived two recessions and expansions – some say overexposure – to 17 locations. At the end of 2015, new management began liquidating Kitson brick and mortar stores and e-commerce operations.
Ross had left Kitson before the unexpected closure, which brought many lawsuits by all parties. In 2016, Ross launched a comeback, opening another pop-culture flavor shop, dubbed Kitross, at Robertson’s original location. Eventually, the operation became Kitson again.
The Kitson business model utilizes impulsive purchases, with a range of eclectic items ranging from original artwork that can be sold for several thousand dollars and cashmere sweaters for $ 600 to greeting cards that sell for $ 5.95.
The pandemic has been a blow, Ross said, combining the dangers of viruses with shutdowns at home that shut down his physical store as an insignificant business, even when large chains such as Target and Walmart can continue to sell gifts and other goods along with needs that cannot be done by consumers .
“They shouldn’t be allowed to do that when we can’t,” Ross said. “We can practice social alignment in retail as well as other people.”
On a recent workday, Kitson and the nearby Kitson Kids store were the only company on the block that was open to roadside businesses, making Robertson Boulevard seem largely deserted, except for some light vehicle traffic that might have been rare before the virus. Kitson outlet stores and Beverly Hills pop-up stores have not reopened.
“This is not good, but every little bit helps in sales, from curbside to the internet,” said Ross, who added that he averaged nearly 30 curbside customers a day. “But I don’t know what the outcome will be at the end. Just like, this is a new world, and we have just adapted when we … walked together, and with what we can do and what we cannot do.”
Unsold inventory has become an additional problem, Ross said.
“We usually sell Mother’s Day cards every year, and I only pack 500 cards. Easter? “I pack those things,” said Ross, now wondering if he should do the same thing next month for Father’s Day.
“The swimming pool is floating, actually, I have done well, because people are stuck in their homes, so we will have some interesting items. But apart from that, I don’t know what will sell and what won’t, “said Ross. Puzzles for adults and items to keep kids busy are also popular.
Some Kitson workers were very happy to be back. One of them was salesman Tom Ernst, who was pacing in front of the store, masked properly, making sure the merchandise set outside to attract customers was simply arranged. It doesn’t seem to matter that business is very slow.
“It’s great to be back at work,” Ernst said. “To be able to have a place to go, where you feel like someone needs you.”
Ross said some employees were skeptical about face-to-face work with customers. He said he had seven employees back at work, and three more would return June 1, now Kitson has received funding from the federal-sponsored Paycheck Protection Program.
“We have 23 employees among our four stores, with employees, managers,” Ross said. “So, we have two who work on the internet, one who works outside for customers, one person in stock and then tomorrow we will bring back Instagram people and more web people.”
Some families don’t want to see loved ones return to retail work so quickly, as does 17-year-old Julie Kartashyan, who usually works at Little Trendz children’s boutique.
“My mother did not want me to go back to work first,” Kartashyan said. “That’s because he read the article or heard news about how the virus might still exist in August.”
As April entered May, Kartashyan’s mother said she might consider letting him back around May 15, but that date had come and gone without approval.
“And that’s even though he knows my shop is small and kept very clean,” Kartashyan said. “My mother is not worried like she is if I will return to work in a large shop; he certainly wouldn’t consider it then. “
Bosses find themselves in a difficult position too. Petikyan, 33-year-old owner of Little Trendz, said he would hold Kartashyan’s work for him for as long as needed to get him back.
“That’s all we can do for now, which is to make sure he knows he still has a job,” said Petikyan, who usually employs five workers. He applied for an emergency PPP fund supported by the government but said he had never heard from the lender.
“One thing I want to make sure of is that my employees feel comfortable before returning,” Petikyan said. “I want them to want to go back to work. We want our employees and customers to feel safe. We provide masks and gloves. We provide cleaners, and no one is allowed into the store without a mask. “
Petikyan opened Little Trendz at the end of 2016 in a 750 square foot space on Ventura Boulevard. The shop ran well from the start, he said, as the only retail company within a few blocks focused on trendy clothes, European and street styles for kids.
“We have older women who come looking for something for their grandchildren. Many people enter just because the window pulls them. We are just something different, “said Petikyan. “We have a mother with a train running nearby. They see the shop, enter, refer to their friends. So it’s good enough. “
Petikyan brought his sister Arpine, who was 34 years old, into the business to provide some of the skills he had acquired in retail management positions for several years, including at Michael Kors.
“That is something, the dream of the two of us who came together,” said Arpine Petikyan.
Little Stockz sells jackets that sell for around $ 100 and T-shirts with insolent speeches like “I’m so Prada” and “#swag” that cost $ 24.99 to $ 32.99. There is a new line of COVID clothing, including a shirt that states: “Please stay 6 feet away.”
By 2019, the larger chains have captured the popularity of urban street clothing for children and, in some cases, even offered the same brands at competitive prices, the sisters said. But that is nothing compared to being told in March that Little Trendz can only sell online – a disaster for stores that rely on pedestrian traffic for 80% of their business.
“In this environment, having many people buy goods for Easter and Easter makes March the second largest month for sales, after December,” Sara Petikyan said. “So we suddenly saw big numbers, big sales losses.”
E-commerce has made the shop run, and the sisters believe it if they can get only two customer walk-ups a day to add to their online sales, they will be able to eliminate the viral effect on the business. The store has a sign that encourages shoppers to call or send text messages if they see merchandise that interests them through the store’s big picture window or on their social media accounts.
“Pedestrian traffic outside has begun to increase,” but no one has approached them to make a purchase, he said. “This is very difficult.”
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All Your Acrylic Nail Questions Answered: From Application to Care
Acrylic nails are a popular choice for those looking to add length, strength, and style to their natural nails. Whether you’re new to the world of acrylics or a seasoned nail enthusiast, there are always questions that arise about the application, maintenance, and overall care of these enhancements. This guide will answer all your acrylic nail questions to ensure your next manicure is a complete success.
What Are Acrylic Nails?
Acrylic nails are artificial nail enhancements made from a mixture of liquid monomer and powder polymer. When combined, they form a hard protective layer that can be molded into various shapes and lengths. Once hardened, they provide a durable and long-lasting canvas for nail polish, art, or simply a natural look. For more in-depth information, check out Acrylic Nail FAQs to get all the details you need before your next salon visit.
How Are Acrylic Nails Applied?
The application process of acrylic nails begins with the preparation of your natural nails. The nail technician will clean your nails, file them down, and apply a bonding agent to help the acrylic adhere. The acrylic mixture is then applied in thin layers, sculpted to the desired shape, and allowed to dry. Once set, the nails are filed, shaped, and buffed to a smooth finish.
Acrylic nails can be customized in terms of length and shape, making them a versatile choice for anyone looking to enhance their look.
How Long Do Acrylic Nails Last?
Typically, acrylic nails can last anywhere from two to three weeks before requiring a fill. During a fill, the nail technician will replace any grown-out acrylic and maintain the structure of the nails. With proper care, acrylic nails can be worn for extended periods, but it’s essential to give your natural nails a break occasionally to maintain nail health.
How Do You Care for Acrylic Nails?
Caring for acrylic nails is crucial to ensuring they last as long as possible and that your natural nails remain healthy underneath. Here are some essential tips:
- Avoid excessive water exposure: Prolonged exposure to water can weaken acrylic nails, making them prone to lifting or damage. When washing dishes or cleaning, consider wearing gloves to protect your nails.
- Moisturize cuticles regularly: The acrylic application process can sometimes dry out your cuticles. Regularly apply cuticle oil to keep your cuticles hydrated and prevent hangnails.
- Be gentle with your nails: Acrylics can be strong, but they’re not indestructible. Avoid using your nails as tools to open packages or scrape things, as this can lead to breakage.
- Schedule regular fills: As your natural nails grow, gaps will appear between the acrylic and your cuticles. Regular fills ensure your nails maintain a smooth, polished look and help prevent lifting.
How Do You Remove Acrylic Nails Safely?
Proper removal is crucial to avoid damaging your natural nails. It’s highly recommended to have acrylics removed by a professional at the salon. However, if you prefer to remove them at home, follow these steps:
- Soak in acetone: Start by soaking a cotton ball in acetone, then place it on each nail. Wrap your fingers in aluminum foil and allow the acetone to work for about 20 minutes.
- Gently scrape off the acrylic: After soaking, use a cuticle pusher or an orange stick to gently scrape off the softened acrylic. Be patient and avoid forcing the acrylic off, as this can damage your natural nails.
- Buff and moisturize: Once the acrylic is completely removed, buff your natural nails to smooth out any rough spots and apply cuticle oil to restore moisture.
Are Acrylic Nails Safe for Your Natural Nails?
When applied and removed properly, acrylic nails should not cause significant damage to your natural nails. However, improper removal or overuse without giving your nails time to breathe can lead to thinning, weakening, or breakage of your natural nails.
If you plan on wearing acrylic nails long-term, it’s a good idea to take breaks between applications and ensure you’re nourishing your nails with oils and treatments.
What Are the Best Acrylic Nail Shapes?
Choosing the right nail shape is essential for creating a look that complements your hands. Some of the most popular acrylic nail shapes include:
– Square: A straight-edged, classic look perfect for shorter nails.
– Oval: A soft, rounded shape that elongates the fingers.
– Coffin: Also known as ballerina shape, this trendy look features a tapered edge with a flat tip.
– Stiletto: A dramatic, pointy shape ideal for those who want a bold statement.
Each shape offers a unique aesthetic and can be tailored to suit your personal style.
Are There Any Alternatives to Acrylic Nails?
If you’re looking for a different type of nail enhancement, consider these alternatives:
– Gel nails: Gel nails offer a glossy finish and are cured under UV or LED light. They’re less rigid than acrylics and can feel more natural.
– Dip powder: This method involves dipping the nails into a colored powder and sealing them with a clear coat. It provides a similar look to acrylics but is generally less damaging to the natural nails.
Conclusion
Acrylic nails are a versatile and durable option for achieving customized, beautiful nails. By understanding the application process, knowing how to care for them, and safely removing them, you can enjoy long-lasting manicures that enhance your style. With the ability to choose from a variety of shapes and designs, acrylic nails offer endless possibilities for self-expression. Remember to take care of your natural nails in between applications to keep them healthy and strong. Whether you’re a first-time user or a seasoned pro, acrylic nails can be a fantastic way to express your personality and keep your nails looking flawless for weeks.
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Jacqueline Troost Omvlee – A Tool in the Hands of the Russian Elite
When sanctions were imposed on Russia for its war against Ukraine, their objectives were twofold: to reduce Russian military capacity by limiting modern weapons and to lower Russian revenue streams. While in the beginning, the sanctions indeed weakened the Russian economy, they have fallen short of their initial objectives – mostly because Russia has found ways to circumvent many of them. The Kremlin has exploited international corruption, relied on foreign third parties, and utilized loopholes in trade restrictions. One such individual who allegedly provides services to Russian-linked companies is Jacqueline Troost Omvlee, a Geneva-based Dutch citizen.
Jacqueline Troost Omvlee is married to Niels Troost, an oil trader sanctioned by the United Kingdom. He and his company, Paramount Energy & Commodities SA, are among the 50 individuals and organizations blacklisted in response to the business connections with Russia. His wife, Jacqueline, helps to facilitate financial transactions for Niles Troost and Russian oligarchs including Gennady Timchenko, a Russian billionaire oil trader and Putin`s close associate.
Gennady Timchenko and his family have been sanctioned in many countries for backing the Kremlin’s war machine. However, with the help of Jacqueline Troost Omvlee, he seems to find ways to evade sanctions and continue his financial operations. In these illegal schemes, individuals like Jacqueline often serve as a front person for sanctioned oligarchs and their business assets. Russian-linked companies set up subsidiaries around the world, often registering new entities in offshore havens or countries where regulations are relatively lax or non-existent. To obfuscate the arrangements, the daughter companies spawn offspring in the form of subsidiaries, as the chain of concealment stretches on and on. The result is like a giant Matryoshka doll.
Jacqueline’s involvement in financial transactions that potentially support Timchenko’s interests raises significant concerns about the efficacy of Western sanctions. The fact that Jacqueline Troost Omvlee continues to operate without facing sanctions herself highlights a significant loophole in the enforcement mechanism. Various shady schemes and tactics designed to circumvent sanctions often hide the activity of individuals such as Jacqueline, making it difficult for authorities to detect and punish them for their involvement.
Jacqueline Troost Omvlee’s role in her husband’s financial dealings as well as her alleged ties to Russian business schemes, emphasizes the need for stronger international sanctions. Her actions not only aid in sanctions evasion but also diminish the overall effectiveness of the measures designed to isolate and pressure those supporting the Russian regime. Therefore, sanctioning Jacqueline Troost Omvlee is not only a matter of addressing her individual actions but also a necessary step to reinforce the credibility and effectiveness of the sanctions regime. By targeting individuals who play a key role in evading sanctions, authorities can send a strong message that efforts to undermine international sanctions will not go unpunished. This measure is crucial for maintaining the integrity of the sanctions system and ensuring that it achieves its intended goal of isolating and restraining those who support destabilizing activities.
European countries and the US need to expand their sanctions-tracking and investigative actions to improve the monitoring of sanctions compliance and to introduce new measures against systematic violators of law. The sanctioning states have the resources and capacity for this, and need to take action now.
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Hermann’s Tortoise Lifespan: How to Ensure a Long, Healthy Life
Ensuring a long and healthy life for your Hermann’s Tortoise requires a combination of proper care, nutrition, and habitat management. Hermann’s Tortoises, known for their charming personalities and distinctive shells, can live for several decades with the right conditions. Understanding their needs and providing a suitable environment is key to helping them thrive. Here’s how you can support your Hermann’s Tortoise in living a long, happy life.
Creating an Optimal Habitat
One of the most critical factors in promoting the longevity of your Hermann’s Tortoise is the creation of a suitable habitat. Providing an environment that mimics their natural surroundings is essential for their overall health. An appropriate habitat helps prevent stress and supports their well-being. For detailed guidance on setting up an ideal habitat, including specific requirements for outdoor enclosures, visit this comprehensive guide on Habitat for Hermann’s Tortoise.
- Outdoor Enclosure: Hermann’s Tortoises thrive in outdoor enclosures that provide ample space to roam, bask, and forage. An outdoor setup should include a secure, predator-proof area with access to natural sunlight. Incorporate areas for basking and shade to allow the tortoise to regulate its body temperature. Additionally, include plants, rocks, and hiding spots to simulate their natural habitat and encourage natural behaviors.
- Indoor Habitat: If an outdoor enclosure is not feasible, an indoor habitat can also support a long lifespan if set up correctly. Use a large, well-ventilated enclosure with appropriate heating and UVB lighting. Provide a substrate that allows for burrowing and offer various hiding spots and enrichment items.
Diet and Nutrition
A balanced diet is vital for maintaining the health and longevity of your Hermann’s Tortoise. They are primarily herbivores, and their diet should reflect their natural feeding habits.
- Leafy Greens: Offer a variety of leafy greens such as kale, collard greens, and dandelion greens. These vegetables provide essential vitamins and minerals that support overall health.
- Vegetables and Fruits: Supplement their diet with other vegetables like carrots, squash, and bell peppers. Fruits should be given in moderation due to their high sugar content.
- Calcium and Supplements: Provide a calcium supplement to support shell and bone health. A cuttlebone or powdered calcium can be added to their food. Ensure that they also have access to fresh, clean water at all times.
Regular Health Checks
Routine health checks are essential for early detection of potential health issues. Regular veterinary visits help ensure your tortoise remains in optimal condition and addresses any health concerns promptly.
- Observation: Monitor your tortoise’s behavior and physical condition regularly. Changes in appetite, weight, or activity level can indicate health problems.
- Preventative Care: Schedule annual check-ups with a veterinarian experienced in reptile care. Regular exams help catch any issues early and keep vaccinations and other preventative treatments up to date.
Environmental Enrichment
Providing environmental enrichment helps keep your Hermann’s Tortoise mentally stimulated and active. Enrichment can reduce stress and prevent boredom, contributing to a better quality of life.
- Foraging Opportunities: Hide food items around the enclosure to encourage natural foraging behavior. This not only provides mental stimulation but also mimics their natural hunting practices.
- Variety: Change the layout of their enclosure periodically and introduce new objects or plants to keep their environment interesting and engaging.
Conclusion
By focusing on creating the right habitat, providing a balanced diet, ensuring regular health checks, and offering environmental enrichment, you can significantly enhance the lifespan and well-being of your Hermann’s Tortoise. For further details on creating an ideal habitat, including tips for designing an outdoor enclosure, refer to this helpful guide on Habitat for Hermann’s Tortoise. Implementing these practices will help ensure that your tortoise enjoys a long, healthy life.
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