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Portuguese shoes are back in Milan. Presence at the fair increased, but still far from what it was – Empresas



Portuguese shoes are back in Milan.  Presence at the fair increased, but still far from what it was - Empresas

About 41 companies will travel this Sunday to MICAM, which will take place in Milan from 18 to 21 September, to present the main trends of the next season, after the sector has shown its best results in the first half of this year. From January to June, Portugal exported 40 million pairs of shoes, up 22% from the previous year. The cost was €957 million, up 27.5% from 2021.

Although attendance at the fair has increased compared to the last event, when there were 35, it is far from what it used to be. “Presence at the fair has increased by about 10% compared to the previous one, but it is still far from what it was seven or eight years ago. There has also been a very significant drop due to the pandemic,” says Paulo Gonçalves, spokesperson Portuguese Association of Manufacturers of Footwear, Accessories, Leather Products and Substitutes (APICCAPS).

Concerns about business development and the fact that it ended up being “more of a European fair” have resulted in a very significant percentage of companies still not returning. “Such a fair usually attracts clients from all over the world, but in the last two years it has become more European. Asians, Americans and even Russians have stopped coming and this is having some impact on our sector,” says Paulo Gonçalves, emphasizing that in the last decade the sector has been betting on finding new markets.

“We think that from next year we will have a breather here in terms of promoting foreign trade, we expect the government to quickly release a new support package for foreign trade, which was announced this week,” he emphasizes.

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Despite the departure of many companies, APICCAPS insists that attending these events, as well as investing in other forms of promotion, is essential to combat the adversity that lies ahead.

“We know that business will become more complex and will require different responses from companies. Only with increased investment will it be possible to continue with good results in the coming years. Without a bold promotional dynamic, we are unlikely to win new customers,” he continues, noting that many of the traditional customers have disappeared over the past three years.

“We are talking about thousands and thousands of stores that have disappeared over the past three years. Only in Germany, France and the UK will close five thousand stores. Therefore, we have the opportunity to either replace these clients with others, or we are going to look for new markets, or the near future of our sector will be determined,” he assures.

Buy less but better

With this edition, the aim of the Portuguese sector is also to establish itself as a benchmark for sustainable development and to demystify the use of leather.

“We believe we are well positioned to make Portugal an excellent international reference point in the development of sustainable solutions. In the future, consumers will face this reality: buying fewer shoes, but better quality. We want our shoes to be better, stronger and more environmentally friendly, so that at the limit the international buyer, when he has to make a choice, is ready to pay a higher price for a pair of shoes, but that they last for several years and can even be passed from parents to children.

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But there is a place for leather in sustainability, he guarantees. “We apologize for leather shoes because we understand that it is preferable to buy less, but excellent quality, and leather is the best raw material on the market: it is in abundance, contrary to what people think or say, and it is a raw material. a natural cousin, we recycle what’s left of the food industry, we don’t kill cows to make shoes.

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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