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Novak Djokovic: One week to forget the world number 1 after the failure of the tennis exhibition



Novak Djokovic: One week to forget the world number 1 after the failure of the tennis exhibition

In contrast, the Serbian top player was involved in damage limitation exercises after his exhibition tour in the Balkans, which was intended as an uplifting moment during a sports hiatus due to the coronavirus pandemic, was canceled when Djokovic, his wife Jelena, three other players. , three coaches and one pregnant wife of the player tested positive for the virus.

Unlike other exhibitions during the pandemic, there is limited social distance on the Adria Tour, which is played in a crowded stadium, with players hugging and respecting each other, playing basketball and dancing together.

“He doesn’t have a good lockup,” British sports marketing expert Tim Crow said it bluntly in a telephone interview with CNN Sport.

When Djokovic announced in May that he would host the Adria Tour, it seemed like tennis was slowly emerging from the close, which had led to Wimbledon’s first cancellation since World War II.

The Adria tour, which is scheduled to be played in four cities from June 13 to July 5, has attracted three times grand slam finalist Dominic Thiem from Austria, world number 7 Alexander Zverev from Germany and main semifinalist Grigor Dimitrov from three times. Bulgaria, among others. Djokovic’s 24-year-old brother, Djordje, was appointed as director of the tournament.

Speaking at a launch press conference on May 27, Djokovic said he was “very happy” to announce the series, which was organized by him and his family. He stressed “absolutely all income” from that would go to humanitarian organizations, before proudly announcing that all players would play for free.

He also said the tour would “follow and abide by” local rules and regulations.

READ: Djokovic tested positive for coronavirus

Belgrade party

When Djokovic played his first match against fellow Serbian Viktor Troicki on Saturday afternoon June 13 in Belgrade, around 4,000 spectators had filled the stadium near the Danube river to capacity, with some fans wearing masks. Players, good friends, embrace after Djokovic wins in straight sets.

They also shook hands with the referee, while the ball children handed over their towels. They took selfies with fans afterwards, and signed autographs.

Serbia and Croatia, which did not experience major virus outbreaks, recently raised many lockouts. But the Serbian government still asks people to remain one meter apart. Lack of social distance makes many people stunned.

“As if Coronavirus has passed?” wrote former UK number 1 Greg Rusedski on Twitter two days later. “How is this managed and why is there no concern for public social distance and facing masks. I know the numbers in Serbia but why can they do this?”

The seemingly carefree nature of the event, which took place several days after a crowd of 20,000 attended a soccer match in Belgrade, also surprised Crow, the former chief executive of the London-based sports marketing agency, Synergy.

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“It’s chaotic,” he said. “As soon as you turn on the TV, you think, ‘Wait a minute, what is happening here?’ And unfortunately, we all know what happened. “

Also during the weekend, players including Djokovic, Thiem, Zverev and Dimitrov were dancing was filmed in a crowded Belgrade nightclub.

Behind the closed door

The limited social distance on the Adria Tour contrasts sharply with other exhibitions during pandemics in the US, Germany, Britain and France, all of which are held in private.

When Patrick Mouratoglou, former coach of Williams Williams, wanted to host an event at his academy in the south of France during lockdown, he reached out to the government. That sent him a long list of protocols, which he had applied in his Ultimate Tennis Showdown series.

“I want to be sure to do it in a way where there is no risk,” Mouratoglou told CNN Sport in a telephone interview on Friday.

This includes all players tested the day before the match every weekend, no fans, no handshakes or sharing the ball between players, ball children wearing gloves and masks and sufficient distance between each seat in the player box.

Speaking at the ceremonial opening of the Adria Tour the day before the match against Troicki, Djokovic defended the limited social distance from the crowd.

He stressed Serbia had “better numbers” compared to other countries. According to the Johns Hopkins Coronavirus Resource Center, Serbia has had 13,372 confirmed cases, including 264 deaths. The neighboring country, Croatia, has registered 2,483 cases, including 107 deaths.

“You can also criticize us and say this might be dangerous, but it’s not up to me to make calls about what is right and wrong for health,” added Djokovic. “We did what the Serbian government told us.”

Spectators watched the match on the Adria Tour in Zahar, Croatia on Sunday June 21, 2020. Later that day, tennis player Grigor Dimitrov said he had tested positive using Covid-19, which led to the cancellation of the entire Adria Tour.

Dimitrov’s bomb

The next leg of the Adria Tour on June 20-21 once again attracted thousands of spectators, including Croatian Prime Minister Andrej Plenković, who briefly met with Djokovic. Because Croatia has reduced its locking steps before the event, players and fans don’t have to stick to the rules of social distance.

Then came the announcement of a bomb by Dimitrov on Sunday June 21 that he had tested positive for the corona virus.

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The committee quickly canceled the whole series, while most of the other players were tested on the same night. Then, on Monday, Borna Coric from Croatia confirmed that he had also tested positive, while Zverev, former US Open winner Marin Cilic from Croatia and Andrey Rublev from Russia were all declared negative but promised to isolate themselves for 14 days as a precautionary measure.

Spectators watch a tennis match during an exhibition tournament in Zadar, Croatia, Sunday, June 21, 2020.

Troicki revealed that he had tested positive soon afterwards and, on Tuesday, Djokovic confirmed that he too, and his wife, Jelena, had done the same thing. Troicki’s pregnant wife, fitness coach Djokovic and coach Dimitrov were also positive. Then on Friday, Djokovic’s co-coach, Wimbledon winner Goran Ivanisevic, revealed he also tested positive.

Mrs. Djokovic, Dijana to the Serbian newspaper Blic that despite world No. 1 positive, that “does not mean he is sick.”

“He is a young man and can bear it more easily,” he said. ‘I also think the virus is nearing its end so this is like the second wave of Corona, which is not as strong as it was at the beginning. “

“It’s terrible, too terrible, what they write (international media), but we’re used to it. It seems like they can’t wait (bad news) to happen. Obviously they have something against Novak.”

READ: The tennis event organized by Djokovic was attacked


The criticism was swift, with Australian Nick Kyrgios calling it a “stupid decision” to continue the event. Briton Andy Murray said that after seeing some photos of the post-event party in Belgrade and children’s day, “it is not surprising how many people tested positive.”

Djokovic, who went from Zadar to Belgrade before being tested, said he was “very sorry our tournament had caused damage.” Stressing that everything had been done in good faith, he said he believed the tournament met all the protocols but that “we were wrong and that was too fast.”

The blame game quickly flowed, with Djokovic Srdjan’s father pointing a finger at Dimitrov.

“Why did this happen? That’s because the man (Dimitrov) might have gotten sick from who knows where and then it all happened. Apparently he wasn’t testing here but somewhere else and I didn’t think that was true,” Father’s world No. 1 tells Croatian RTL.

“He caused great damage to you in Croatia, to us as a family and to us as Serbs,” Djokovic’s father added, continuing to point his finger at Dimitrov.

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Dimitrov’s agent did not immediately respond to CNN Sport’s request to comment, but he was widely quoted as saying to other media that “Grigor landed directly in Belgrade after three months of complete isolation. Both in Belgrade (first stop) and later in Zadar was he offered or asked to testing the corona virus. “

Serbian tennis player Novak Djokovic (left) talks with his wife Jelena during a match at the Adria Tour, the Balkan charity tournament Novak Djokovic in Belgrade on June 14, 2020.

Impact of a reputation collapse?

This is not the only Djokovic dispute with controversy during the pandemic.

Shortly before the start of Adria Tour, Djokovic, who is also the president of the men’s ATP Tour player board, angered some players by suggesting he might not take part in the US Open in New York at the end of August because organizers said they wanted to limit the group of players to one additional person. .

In April, he raised his eyebrows because he said he opposed the idea of ​​being vaccinated for Covid-19 as a possible precondition for playing on the Tour again. And in May, he suggested during Instagram Live Contaminated water can be cleaned positively.

“He has always been an unconventional thinker,” Crow said. “It’s part of her makeup.”

But Crow, who has worked with some of the biggest companies in the world, did not consider the collapse of Adria Tour to have damaged Djokovic’s private brand.

“It’s not ideal but I think it’s just a blip,” Crow said. “He did it with the best of intentions and he realized that he had messed it up. And everyone messed up, once in a while.”

Djokovic’s representative did not respond to CNN’s request to comment at the time of publication.

Djokovic made $ 33 million last year from a company deal with seven sponsors, including racquet maker Head and French carmaker Peugeot, according Forbes.

If it wasn’t for the virus, he might have been on his way to tie or even surpass Rafael Nadal and Roger Federer as the most successful male players of all time.

When the sport closed in March, Djokovic had won five of the last seven majors, making his total count to 17. That’s just two shy of Nadal and three of Federer, who was absent all season with a knee injury.

But instead of pursuing his sixth Wimbledon title in the next two weeks, Djokovic will spend most of that by isolating himself with his family.

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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