Brands and supermarkets are increasing their value to the Portuguese consumer.

Published

2 years ago

November 24, 2021

Brands and supermarkets are increasing their value to the Portuguese consumer.

A market study recently published by Centromarca shows that the Portuguese have somehow changed their habits during the Covid-19 pandemic. In this case, the problem is that in the Covid-19 Fever Wave II study conducted by VTMar and analyzed by this research company and Centromarca, the Portuguese association of branded companies, 72% of Portuguese companies believe that the pandemic has significantly accelerated technological innovation. in business, they have become more confident in their professional position. “

On the other hand, 48% of Portuguese are convinced that supermarkets have made their daily life easier during a pandemic, and 33% in the case of brands, with 77% of respondents expressing their gratitude for completing critical tasks. This goes hand in hand with the priority of economic recovery (only 5% still prioritize the fight against the pandemic).

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“Over the course of the year, recognition of the fact that periods of isolation affects the well-being of citizens increased from 22% to 31%, with messages calling for calm and ease the most in line with the feelings of the Portuguese,” it still does not add up.

“Strategies and forecasts based on historical data must be executed with caution. It is important to consider the exploration of feelings, which activates not only rational but also emotional triggers in brand messages. The changes discovered in recent months clearly highlight the fact that the Portuguese are looking for brands that convey calmness and make everyday life easier, ”explains Valentina Chkonia, Managing Partner at VTMar.

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Pedro Pimentel, CEO of Centromarca, highlights the fact that in the second wave of research, both brands and retailers were assessed in more detail, and, albeit to varying degrees, the consumer evaluates positively – whether knowingly or convincingly – performance and both throughout the pandemic. “However, the vast efforts that brands have put in over the past year and a half do not seem to have been fully realized, and this involves rethinking communication methodologies and increasing efficiency in selecting investees from a social responsibility perspective,” he said. is talking.

The COVID-19 Fever – Wave II study was conducted in Portugal and 14 other countries between April and June to identify shifts in consumer sentiment and what they currently value most.

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These results were calculated using the iCode Smart Test, an innovative neuromarketing tool combined with data science that measures the degree of confidence in a response (conscious or unconscious attitude, established or internal attitude). ICode asks simple questions and an algorithm measures how people respond (say “truth”) and how they respond (feel “truth”), and records the speed and pace at which people touch the screen. Algorithms also measure how hesitant people are in expressing their opinions, so the more confident they are, the more important something is to them, or the more likely they are to do what they promise.

Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

Portuguese historical films will premiere on 29 December.

Published

1 year ago

December 20, 2022

Herb Adkins

Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

“Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS ‘There will be room’

Published

1 year ago

December 20, 2022

Herb Adkins

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS 'There will be room'

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Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Published

1 year ago

December 19, 2022

Herb Adkins

Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.