The group describes voting strategies targeted at religious women, undecided youth, and repentant voters.

The headquarters of President Jair Bolsonaro (PL), a summit created by the Liberal Party to re-elect the chief executive, is made up of 11 members, of which 7 politicians, 3 publicists and 1 businessman.

The committee organizes itself in a mansion rented by the Liberal Party in Lago Sul, an upmarket neighborhood in Brasilia, weekly on Tuesdays to recalibrate strategies.

Having secured another 4 years of the term, the senator Flavio Bolsonaro (PL-RJ) is one of the group’s main articulators. Carlos Bolsonaro (Republicans-RJ) apologized unpaid work from the Rio City Council until September 30, the eve of the 1st round. Prefers to work independently from the main team.

José Jesus Trabulo, with a diplomatic and pacifying profile, is the minister’s patron. Ciro Nogueira (Civil House) at the headquarters. He is responsible for moving between the political and communication media of the campaign. Also from Piaui, he was an adviser to the minister and later appointed director Konab (National Supply Company).

minister Fabio Faria (Communications) and former minister Gilson Machado (PL-PE) receive punctual calls from headquarters, but they are not focused on the national campaign. Faria has one foot in the private sector and the other in portfolio affairs. Machado, who is trying to be elected senator for Pernambuco, has contributed: in most cases with the pre-election strategy for the North-Eastern region.

Here is the line-up for the PL Summit:

The house rented by LP (photo) is the main meeting place for the group. It is located in Lago Sul, in Brasilia, where the owner Precise Medicamentos lived. General Braga Netto, deputy on the ticket, and former public relations secretary of the president Fabio Weingarten alternate between Planalto and the house rented by the LP. Duda Lima, a publicist, is one of the most frequent commuters there.

Sergio Lima – Power360/August 4, 2022

The mansion rented by LP was renovated to house the headquarters; the façade was reinforced with a plinth

The strategy is clear

Religious women, undecided youth and repentant voters are the focus of the committee. Carlos is not a fan of this thesis, but it is clear to the rest of the group that secret for Bolsonaro, defeating Lulu means: pierce the bubbles. less resistant adapted his speeches upon requestbut still prioritizes commitments “turns” Evangelicals, military and agribusiness representatives.

In the grid, Carlos chose to fight his father’s main rival. And so it must continue. On television and traditional media Poder360 found that the first wave of Bolsonaro’s campaign ads would focus on the work and achievements of the government as a whole. many images “Greater Brazil” and with informative content for voters to know what has been done.

In the meantime, videos comparing Bolsonaro to the former president Luis Inacio Lula da Silva (EN) will be avoided. In the final phase of the campaign, by highlighting what the government has done, the president will begin to stimulate reflection on how his government works and what a possible PT administration might look like.

Children’s influence

The formation of Bolsonaro’s headquarters shows how the president still trusts his children to act in his political life. Senator Flavio is taking on a prominent role he didn’t have in his father’s 2018 election. Four years ago, the eldest son was focused on the Senate campaign, and Carlos was the big boss of the family core.

The two disagree on several points of strategy for defeating Lula. The senator is more pragmatic and has more skills in “Big world” politicians. Receives praise from most of the group.

Licensed Advisor continues act alone and make reservations about the behavior of the LP clan. 02 already made public criticism to the job of marketer Duda Lima, but the head shaking shows signs that her worst moment has already been overcome.

The group that coordinates the presidential re-election campaign represents the Bolsonaro government over the past 3 years and 8 months: it has 3 cores – political, military and ideological.

• The first is led by Valdemar Costa Neto, Flavio and Ciro Nogueira;
• 2nd – General Braga Netto and his assistants;
• Third, Carlos Bolsonaro.

In the marketing team, Duda Lima is more connected with politicians. He is the publicist of the LP, indicated by Valdemar. Weingarten and Lima move between all wings, having more direct contact with Flavio. Trabulo is the right hand of Ciro Nogueira.

Unlike the 2018 election, where both aesthetics and campaign tactics were improvised, Bolsonaro’s campaign this year follows professional politics. It has cores, task divisions, and policies that have been ignored for 4 years.