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Podcast fans listen to more political content – 17.09.2022 – Folha Seminars

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Podcast fans listen to more political content - 17.09.2022 - Folha Seminars

You can take the test: just open the app from any audio platform to find podcasts for every taste, from meditation to crime stories, financial advice and celebrity interviews. But among such a diverse menu, Brazilians prefer programs that talk about politics.

This phenomenon was noted by the third survey of cultural habits conducted by Itaú Cultural and Datafolha, which shows that this topic is of most interest to listeners (19%). Then come miscellaneous topics (11%) and daily news (9%). Sports, religion, art and culture each have a preference of 8%.

During the survey, from June 2 to 7, 2,240 people aged 16 to 65 were interviewed by telephone.

Administrator Melina Lass, 43, is one of the listeners who started looking for political podcasts. It all started with Café da Manhã (daily news podcast from Sheet) and discovered others such as Medo e Delírio in Brasilia (a satirical podcast about the Bolsonaro government).

She says newspapers are still her main source of information, but she uses podcasts to keep up with the election-related news.

“I listen not only to be more informed, but also to get the specific opinion of the people on this podcast that I trust,” she says.

INCT.DD (National Institute for Science and Technology of Digital Democracy) researcher Rodrigo Carneiro says that in the last decade there has been an increase in interest in political information in Brazil.

“More precisely, since 2013 this interest has been growing due to the political context of the country. In addition, there is also a significant increase in the use of social networks for the consumption of information of all types, especially with the use of mobile devices.”

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He believes the sum of these two factors has helped boost the popularity of podcasts. Carneiro also explains that globally, there has been an increase in the search for information about politics in election years, and Brazil’s mandatory voting highlights this trend.

The survey also showed that the main purpose of respondents when listening to a podcast is to get information (66%). In addition, the public is also looking for entertainment (49%) and education (32%).

Even though it was originally a niche format, the audience of podcasts in Brazil is growing every year. The survey shows that 42% of Brazilians have listened to at least one program in the last year, the equivalent of more than 61 million people. The habit was one of those that grew along with the pandemic – it used to be 32%.

And the practice does not seem to have gone away: 91% of respondents intend to continue listening to this type of content. Along with a larger and more loyal audience, the number of podcasts and how they are consumed is also increasing.

Evidence of this is the platform’s investment in video broadcasts – the programs are also available on video, showing recordings of episodes. Spotify, for example, began supporting video podcasts in Brazil in January. summer smell.

“I think it’s a natural evolution to offer [essa opção] and reach new audiences knowing that there are people who are interested,” explains Rodrigo Viseu, Senior Producer for Spotify Podcasts.

He emphasizes that these programs are an additional format. “If you’re going to access a video on the platform, you’ll see that it can be accessed in the foreground just like the video itself, or you can leave it in the background very easily.”

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Nearly half (47%) of survey respondents tend to listen to podcasts from YouTube is a video platform. Audio-focused Spotify is the favorite of 24% of Brazilians.

This does not mean that all of this YouTube audience is “watching podcasts”. Many programs only publish audio to the platform, with a static image filling the screen.

However, the demand for live video is perhaps the best example of this is Podpah. Considered one of the largest podcasts in the country, most of its audience is related to YouTube.

Created in 2020, the program is presented by Igor Cavalari, known as Igao, and Thiago Marquez, Mythical, who started on the Internet as YouTubers. For Program CEO Victor Assis, this video has been a key to Podpah’s success because it brings the audience closer to the interviewee.

“I see the look on a guy’s face, whether he’s comfortable or not,” he says, who believes it also made the podcast more serious in the marketplace.

“When you see [rapper] Mano EyebrowWhen you laugh and feel comfortable with the boys, you think that “there are people really relaxed, talking.” So you stop getting to know the work of the “corporate artist” and start getting to know the “individual artist,” he says.

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Politics

The dollar continues to reflect the political scenario

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The dollar continues to reflect the political scenario

Yesterday, financial agents evaluated the opposite decision of the Federal Supreme Court (STF) regarding the so-called secret budget. In addition, a decision was made by STF Minister Gilmar Méndez to issue an injunction that would exclude the Bolsa Família from the spending cap rule, with investors trying to understand how this measure would affect the processing of the transitional PEC in the Chamber of Deputies. Oh this PEC!!!!

Since he is an exchange investor, any reading that the budget will be exceeded or become more flexible will negatively affect the exchange market, whether through the PEC or in any other way. We will continue with volatility today.

Looking beyond, the US Central Bank (Fed), although slowing down the pace of monetary tightening at its December meeting, issued a tougher-than-expected statement warning that its fight against inflation was not yet over, raising fears that rising US interest rates will push the world’s largest economy into recession.

The currency market continues to react to political news. The voting on the PEC is saved for today. It is expected that it will indeed be reviewed to open the way tomorrow for discussions on the 2023 budget.

Yesterday, the spot price closed the selling day at R$5.3103.

For today on the calendar we will have an index of consumer confidence in the eurozone. Good luck and good luck in business!!

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Politics

Andrés Sánchez consults with the Ministry of Sports, but refuses a political post.

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Goal.com

The former president of the Corinthians dreams of working for the CBF as a national team coordinator. He was consulted shortly after Lula’s election.

Former Corinthians president Andrés Sánchez was advised to take a position in the Ministry of Sports under the administration of Lula (PT). However, he ruled out a return to politics. dreams of taking over the coordination of CBF selectionHow do you know PURPOSE.

No formal invitation was made to the former Corinthian representative, only a consultation on a portfolio opportunity with the new federal government, which will be sworn in on January 1, 2023.

Andrés was the Federal MP for São Paulo from 2015 to 2019. At that time he was elected by the Workers’ Party. However, the football manager begs to stay in the sport, ruling out the possibility of getting involved in politics again.

Andrés Sanchez’s desire is to fill the position of CBF tackle coordinator, which should become vacant after the 2022 World Cup. Juninho Paulista fulfills this function in Brazil’s top football institution.

The former president of Corinthians was in Qatar to follow the World Cup along with other figures in Brazilian football. During his time in the country, he strengthened his ties with the top leadership of the CBF.

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Politics

The EU has reached a political agreement on limiting gas prices – 19.12.2022

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Germany sentenced Russian to life imprisonment for political murder by order of Moscow - 12/15/2021
BRUSSELS, DECEMBER 19 (ANSA). European Union countries reached a political agreement on Monday (19) to impose a natural gas price ceiling of 180 euros per megawatt hour (MWh). The main sources of income for Russia and the minimization of the use of energy as a weapon by the regime of Vladimir Putin.

The agreement was approved by a supermajority at a ministerial meeting of member states in Brussels, Belgium, after months of discussions about the best way to contain the rise in natural gas prices in the bloc caused by Russia’s invasion of Ukraine. .

The value set by the countries is well below the proposal made by the European Commission, the EU’s executive body, in November: 275 EUR/MWh. However, the countries leading the cap campaign were in favor of an even lower limit, around 100 EUR/MWh.

Germany, always wary of price controls, voted in favor of 180 euros, while Austria and the Netherlands, also skeptical of the cap, abstained. Hungary, the most pro-Russian country in the EU, voted against.

The instrument will enter into force on 15 February, but only if natural gas prices on the Amsterdam Stock Exchange exceed 180 euros/MWh for three consecutive days. In addition, the difference compared to a number of global benchmarks should be more than 35 euros.

Italy, the EU’s biggest supporter of the ceiling, has claimed responsibility for the measure. “This is a victory for Italy, which believed and worked for us to reach this agreement,” Environment and Energy Minister Gilberto Picetto tweeted.

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“This is a victory for Italian and European citizens who demand energy security,” he added.

Currently, the gas price in Amsterdam is around 110 EUR/MWh, which is already a reflection of the agreement in Brussels – in August the figure even broke the barrier of 340 EUR/MWh.

However, Russia has already threatened to stop exports to countries that adhere to the ceiling. (ANSA).

See more news, photos and videos at www.ansabrasil.com.br.

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