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Panera Bread is dedicated to feeding both the needy and the brave



Panera Bread is dedicated to feeding both the needy and the brave

Sometimes, it takes a crisis to bring out the best in us, also in big business.

Since the COVID-19 pandemic struck, important business services large and small must adapt quickly to customer demand, and all within a new set of prevention and safety parameters. Many have risen to the test of survival, and even flourished. Some have succeeded in doing so while showing gratitude and empathy through sufficient philanthropic efforts.

Panera Bread has been able to continue serving loyal customers throughout the Coronavirus ordeal, as most of their 2,174 bread cafes across the country and Canada remain open, said Scott Nelson, vice president of marketing for the company.

“Nearly 90 percent of Panera cafes are able to remain open during the crisis with at least roadside deliveries, drive-thru or without contact,” he said.
The good news is that it means the continuation of Panera’s “Day-End Donation-Nation.”

“Every night in every cafe, we donate unsold bread and baked goods to local non-profit organizations in each of our communities,” Nelson said. “Last year, we donated more than $ 100 million [worth] baked goods to more than 4,000 local non-profit organizations. “

Fortunately for 140,000 employees, the restaurant chain acknowledged the valiant efforts of their colleagues since the beginning of the pandemic, because they quickly adapted to the brand’s off-premise model. Their sending workers’ efforts, in particular, were highlighted through “From One Neighbor to Another Neighbor” commercial video campaign.

“This effort began early in the pandemic when our shipping business was very important to the environment in which we live, and our desire to ensure good fresh food is accessible to all during an unprecedented time,” Nelson said.

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Companies reach out to cafes and franchise partners to find drivers who they think the company should shine.

Such sincere editorials were shot on the driver’s smartphone.

“We want to tell the extraordinary story of them being in the empty streets, the front lines, delivering food safely throughout America.”

The belief that good food must be accessible to all is a principle adopted by Panera, and has diligently found ways to provide food for those who face food scarcity during the global health crisis.

Panera Bread, vice president of marketing Scott Nelson
Panera Bread, vice president of marketing Scott Nelson

Through partnership with The Hunger Alliance for Children (CHA) and the US Department of Agriculture (USDA), Panera provides freshly prepared healthy food for needy children in Ohio, Nelson said, and, through local franchise partners, “improving supply chains and bakery cafes to provide fast food that is has just been prepared for CHA for children who are vulnerable to starvation throughout the state. “

In connection with non-profit organizations and other local schools throughout the country, the company has improved this model, providing more than 65,000 school meals.

“We continue to look for partners who need food delivered, even during the summer months when school is not around,” Nelson said.

Building their long-term partnership with domestic hunger relief organizations, Feed America, Panera moved quickly with them to provide freshly prepared food to people in need through a network of charity food banks. A joint altruistic effort is a much needed boost, because charities estimate that 17.1 million people could face hunger in the next six months as a result of a pandemic, according to a recent press release.

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To expand the reach of this collaboration, Panera switched to their online platform.

“Panera has a great social voice [nearly 500,000 Instagram followers] and we want to try to use it to do good during this crisis and help raise awareness of the needs that are out there now, “Nelson said.” We are launching #SeeAPlateFillAPlate the challenge on Instagram on April 24 inspired Americans to donate and fill plates for someone in need, “Nelson said. “Until now we have been able to provide more than 340,000 meals nationwide.”

Generosity also comes in the form of music. New single, “Say the Word,” written and performed by record artist Elektra, Livingston, gave a portion of the proceeds to Feeding America in partnership with the Panera Together Without Hunger campaign.

Lifting their hats to the frontline workers, Panera also launched Food for Heroes initiative during the National Hospital Week (May 10-16).

“This project provides a way for local people to be more grateful to their health workers by providing fresh Panera food and reminding that we appreciate everything they do for our community,” Nelson said.

It was also designed “to help hospitals better by entering food orders for frontline workers,” he said. “We have many relationships with hospitals and have worked to support them because they use their own resources and personal donations to feed their frontline employees. We quickly realized that some of the friction in providing food to employees could be resolved through our online ordering technology and knowledge of these locations. We currently work with 600 participating hospitals nationwide. “

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Those who want to contribute to Food for Heroes to be given back to health workers can visit

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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