This story has been told a thousand times: a group of friends returned from Argentina in 2006 with a box of canvas espadrilles that they sold to friends and colleagues at Universidade Nova. These laid-back shoes, which screamed in summer, were adopted by the Portuguese in a way that today Paes is more Portuguese than ever. From this initial group, only one person remained, the company fell into the hands of a Guatemalan and a Portuguese, and now the operation is completely carried out from Lisbon. Francisco Lacerda and Mafalda Amaral joined the team in 2019, shortly before the covid-19 wave. They paint the present and future of the brand.
Mafalda Amaral, in charge of product design and marketing, gets right down to business: “We made winter products, but we are admittedly summer shoes.” “We are always looking for the sun,” concludes Francisco Lacerda.
We are located in the brand’s showroom on the ground floor above the brand’s store, overlooking Rua do Alecrim, a few meters from the hustle and bustle of Largo do Chiado. Paez hangs on every wall, from prototypes due next year to releases in 2021.
Nearby are traditional espadrilles in regular colors or trendy tones (€ 39.90), prints and vibrant (€ 49.90) that anticipate a free summer from COVID-19, as well as innovations such as Paez moccasins (49.90) that are relaxed. but in the spirit of a resort, for dinner at the end of the day, says Francisco Lacerda, is itself a showcase of a product with a pair of striped stripes, a classic pattern from the brand’s early days, on its feet. Another novelty this year is sandals. “We have our classics and then we play with other models,” say Mafalda and Francisco. New models are added to the bestsellers that attract attention and figure prominently in the portfolio. In all of them, they explain, they want to see the spirit of Paez.
There are 80 links in total for children and adults, including Portugal, as well as Spain, France, Italy, Greece, Germany and South Africa.
In the first decade of life, changes began to be made, such as the Velcro on the children’s espadrilles (€ 29.90), but they were at cruising speed when the new team entered. Today there are seven of them. “We think we can go further,” they say, aiming to “enjoy all the virtues of the iconic summer shoe, lightweight and comfortable.”
They don’t use the word sustainable, far from trying to look good in environmental photography. “We are responsible,” says Francisco. “Let’s make the best choice at any time, be honest,” concludes Mafalda Amaral. This year, they used recycled plastic bottle materials produced in Vietnam in a certified Spanish factory since 2019, after three years in China.
Mafalda Amaral says there is a big prejudice about Asia that is no longer true. We are with this partner who accompanies us in search of materials, one of the changes that they have made. “Paez have the same spirit, but everything has changed: outsole, insole, fabric …” It’s about comfort and lightness, breathable materials, “he says. Motto: “Comfortable but modern”.
Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.
A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.
“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.
Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.
“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.
“Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.
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Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.
According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”
In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.
The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.
In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.
From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.
Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.
“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.
“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.