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Men’s makeup. An insult to masculinity or a form of freedom?

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Men's makeup.  An insult to masculinity or a form of freedom?

Last May, former baseball player Alex Rodriguez (known worldwide for dating singer and actress Jennifer Lopez) surprised the audience by announcing his first makeup product, The Blur Stick, a flaw corrector released on the set of menswear brand Hims. … As an athlete, 45 years old and “the stereotypes of masculinity that surround him”, this will not be the “expected role model” for a man who gives his face to the cause. But the truth is, this isn’t the first time a man has broken the “norm” in recent years: singer Rihanna, who introduced her cosmetics brand Fenty Beauty in 2017, was one of the first to include men. in his project pulls stars like British actor Daniel Kaluuya, who used one of his bases for the 2018 Oscars; and rappers A $ AP Rocky and Lil Nas X, who were brand ambassadors.

Rapper Lil Yachty also launched a series of nail polishes this year, according to his website, “for all genres.” “If you think nail painting is a way to show your creative side, if it fits your aesthetic, you shouldn’t be judged for it. The opinions of others should not determine what you want to do. This line reflects that. “

A GROWING TREND IN THE COSMETIC MARKET While this “deconstruction” is largely the result of social media posts and publications by internationally renowned artists who want to demystify the issue, more and more brands are emerging that are “embracing” this “phenomenon.” Jean Paul Gaultier began pioneering the “way” in 2008 with Monsieur, a line of beauty products for men, despite the understanding that he would be betting on a market that was “not yet ready.”

But the paradigm shift has been welcomed by other companies in the sector hungry for a new market. Brands have shown more and more attention and interest by launching grooming and cosmetics lines for men. Chanel, for example, announced in August 2018 a makeup line for men, consisting of foundation, lip balm and eyebrow pencil. The same has happened with other brands such as Yves Saint Laurent, Tom Ford, Menaji and Myego, which in 2019 created specialty products for men like eyeliners, dark circle correctors and self-tanning creams, following a commercial strategy. which envisions came to globalization “gradually”.

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Two or three years ago, few men started using this type of product: according to a 2013 study by The State of Men, although 54% of men already used moisturizers or eye creams, only 9% used foundation, 11% bronzer and 10% Corrector. But times have changed and the most recent research points to an evolution in this sector. A 2019 study by Morning Consult found that a third of Americans under 30 would consider wearing makeup, and that number drops to 23% when age is removed. Also, according to the consulting company Grand View Research, in 2019 the global market for men’s cosmetics reached $ 47,500 million (approximately 39 billion euros). In Portugal, the percentage of men using facials rose to 84%. A 2019 study by L’Oréal Portugal also found that 75% of Portuguese men have already used beauty products, and 89% actually played an active role in the selection and purchase of the products they use. However, 64% still use unisex bands.

QUESTION “UNISEX” “Because most of the male population is still reluctant to buy products that are considered feminine,” Romain Carrega, CEO of the Shiseido brand, explained in a statement to Spanish newspaper El País. combining moisturizer, correcting pencil and eyebrow pencil) in its new release, deciding to exclude the word “make-up” from the “presentation”. “On the one hand, we want our consumers to understand that this is part of their concern and another step that can be included in their daily routine. On the other hand, if we decide to classify them as “unisex makeup”, they will be located on the shelves intended for women at the point of sale, which will make men resist, ”she explained.

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While agents in this sector tend to approach the “gender-neutral message,” the reality cannot be “ignored” as packaging suits every preference and need. Olympia Pallares, director of marketing for the Givenchy brand in Spain, who recently launched the Mister de Givenchy line, explained to the same newspaper that the brand was designed to “attract those far behind,” thereby expanding its audience. Something similar happened with Nyx, who, while she didn’t change the presentation of her products, decided to change her message: “We started out with innovative campaigns with some men. […]… Now we are bringing this into everyday life, we want men to understand that they can use the products every day, ”explained Silvia Pellissa, head of the brand.

A JOURNEY TO THE PAST The point is, over the years, the idea that dark circle correctors, foundations, lipsticks, and eyelash masks are exclusively for women has been shattered. But if we set a timeline, we may be surprised at realities that often elude our memory. In ancient Egypt, for example, wearing an eyeliner (which appeared around 4000 BC) was something that only a person of high standing could do; in ancient Rome, men also used red pigments on their cheekbones (today it is considered a blush), and many painted their nails with a mixture of fat and pig blood (a characteristic that made them attractive). In other words, for millennia, makeup has been used by both sexes as a “ritual of overall beauty and without any prejudice.”

In the 16th century in England, Isabella I, makeup was already very popular, it was considered a symbol of high status. The gentlemen underwent beauty treatments that included egg and honey masks to smooth out wrinkles and exaggeration of white powders, which at the time were produced using harmful lead (now considered toxic). A century later, King Louis XIII of France, better known as Justo, brought wigs into fashion among French men of the time, who went bald at the age of 23.

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The aristocrats continued to wear their powders and wigs until the Church intervened in the mid-nineteenth century, believing that the use of this type of cosmetics would be just a common resource “among prostitutes.” Reaching the 20th century (crazy 20s and 30s), with black and white cinema, accent makeup was necessary to show the desired result on the screen. Since then, every decade has been released, and there are several stars who are considered the pioneers of this phenomenon, such as David Bowie, Freddie Mercury, Elton John, Prince, Boy George and Jared Leto, who have used extravagant makeup as their brand image. In addition to singers and actors who already use cosmetic products in this century, French President Emmanuel Macron spent 26 thousand euros on makeup in the first 100 days of his reign.

This business reality is increasingly present on social media, especially on Instagram, with a series of handsome guys (the name is given to young people who give their face to brands and take lessons on how a man should apply makeup). In 2016, CoverGirl announced James Charles with 7.8 million Instagram followers as its first male ambassador for an eyelash mask promotion campaign.

In Portugal, the road is still “long”, but more and more men are preoccupied with their aesthetics and get rid of stigma and prejudice by using all kinds of cosmetic products.

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RAMMSTEIN @ Estádio da Luz, Lisbon

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Four years have passed since Stadium tour belonging RAMMSTEIN started in Germany. Much more since the itinerary was originally announced, and given the pandemic, it has been just under 365 days since tickets for the Portugal concert went on sale. However, after such a long wait for the return of the German band to the national soil, the day finally came when the titans of industrial metal honored us with their presence again. It was the stadium debut of a band that first visited us with two performances in 1998 at Paradise Garage and Hard Club and the national audience saw it grow step by step. Despite the absence we’ve been left with for the past decade (the last show here dates back to 2013 at the then Pavilhão Atlântico), the arrival of the Germans turned Lisbon into a black sea. In fact, a simple trip to the supermarket in the morning would be enough to realize that people from all over the country (and not only) have gathered there, the Portuguese almost all with backpacks on their backs, converging to host a group that is about to celebrate three decades careers. According to some, recent accusations that Till Lindemannthe band’s lead singer, has become the subject of much conversation on social media and the media in recent months – a story unfortunately repeated in the entertainment world.

Let’s face it, it was the national date for the third route Stadium tour on the Old Continent RAMMSTEIN arrived in Portugal in disgrace rather than grace. Even so, the metro ride to Estádio da Luz was electrifying. Inside, we were greeted by a sea of ​​people all along the useful perimeter, with bars packed to capacity and a cool breeze that began to rise in the late afternoon, chasing away any shadow of a potential stadium elephant. Whether you think about it or not, or realize that the future seems increasingly uncertain for the band (or for the band with Till), the truth is that everything is set to welcome you with open arms. You can understand why if you look ahead. A gigantic stage dominates the stadium with several towers dotted across the lawn. Up there, the gray sky is preparing to receive all the explosives that will be detonated all night. Let’s face it, it’s not every day that we go to a show where we have to spend a few very long minutes to even grasp the size and scope of everything that lies ahead of us. And yes, even though the lineup had been circulating widely since the start of the tour, expectations were still high for it. performance in itself. But let’s start because this scene is really impressive; built to recreate an impressive dystopian cityscape that could very well have emerged straight from the classic silent “Megapolis”from Fritz Lang, which is easily confused with the futuristic structure of the current SLB home. Result with the French ABELAR playing piano versions of the classic headliners (on a dais at midfield left), it was just right for a band with such a penchant for imposing, dramatic gestures to shine in all their glory.

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We could try to distort the text as much as we like, and at times it may even seem pointless to write about a show of force like that RAMMSTEIN. They are a HUGE, fiery band when needed; the choreography is thought out to the smallest detail – and, in truth, they have set the standard for what a great concert can be over the past two decades. with every tour becoming even larger and more imposing than the previous one, by this time nothing will allow them to give anything but an exceptional concert. Despite the restrictions, this unmissable event of the year also proved to be no exception to this rule, and once again the idea that no one represents a live show like these people was strengthened. The main export of German metal became famous for two reasons; they cause more explosions than a fireworks factory fire and play music at such a volume that it can often be heard 17 kilometers from where they play. Well, the same thing happened here, with a powerful and loud sound (perhaps too low in the place where we were present at the concert), well supported by sound towers strategically placed so that everyone can hear everything in loud and clear sound. . With the volume pumped up, you could feel the bass rumble through the foundation of the stadium. Taken into account: nothing much has changed on the stage since we last saw them, but everything has gotten bigger, much bigger.

01. ram song | 02. Links 2-3-4 | 03. Punish me | 04. Poisonous | 05. Yearning | 06. My heart burns | 07. Puppet | 08. angst | 09. Time | 10. Germany | eleven. Radio | 12. my part |13, Do you have | 14. sonne /// Anchor 1 /// 15. Engel | 16. Foreigner | 17. You smell so good | 18. Without you ///Bis 2/// 19. Rammstein | 20. I want | 21. Goodbye

Four minutes late – 9:34 p.m. seems to have been strategically chosen to ensure that the musicians would only take the stage at night – and the stadium went dark. To the sounds “Music for the Royal Fireworks”now made an anthem RAMMSTEIN, the group’s symbol hangs on the screen of the structure’s giant central tower. The stage lights up as we see Lindemann being lowered in the elevator. The first flames appear and RAMMSTEIN start engines, as is known, with the help of “Rama Song”. Cell phones stay in the air, capturing the moment, but bodies move to the sound of always benevolent “Links 2-3-4”with priceless Christian “Doctor Flake” Lorenz to remain unstoppable on the treadmill next to the keyboard, while the audience alternately dances and shakes their heads, lulled by undeniable hooks. Journey into the past withPunish me” e”Yearning“, how in “poisonous” in the middle of the passion subsided a little. This or all approached what he saw. After that there is a feeling “My heart burns” and alivePuppet” they made everyone sing in unison again. For two hours, the sold-out crowd at the Estádio da Luz not only saw the band play some of their greatest hits. It really happened. Played almost all big games hitsA “Germany”A “Do you have”A “My Part”A “Sonne”A “I want” and even the song of the same name, but it was the show itself – performance – which turned out to be completely out of this world.

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The level of pyrotechnics is indescribable: Lindemann wears a wheel on his back, spewing fire in all directions, and the guitarists Paul Landers e Richard Kruspe armed with two huge flamethrowers attached to their guitars and firing huge flames. There are more innocent things like huge guns confetti which envelop the entire stadium with paper tapes. And everywhere there is fire, a lot of fire. At times, heat was felt on the face, anywhere from the lawn to the stands farthest from the main structure, and waves of pyrotechnics lit up not only the stage, but also the four towers that towered above the crowd and left them. dark puffs of smoke hang in the sky. There was literally a feeling that we were among the rubble of some devastated post-futuristic city. Then there were more earthy things, with a small stage arranged in the middle of the hall (slightly to the left of those who are facing the stage), where musicians joined the crowd. ABELAR interpret “Engel”, which opened the first Encore. After that, the band members returned to the main stage in inflatable rubber boats and attacked the luxurious trio, consisting of “Foreigner“,”You smell so good»e«Without you“. in a second bis planned, but still very much in demand) there was still time to listen to “Rammstein“,”I want“and, at the moment of farewell, very appropriate”Goodbye“.

The images in the gallery are from GEORGE BOOTS.

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Exposed. Images Proving Thiago Rodriguez Wasn’t Defeated, He Just Fell

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Exposed.  Images Proving Thiago Rodriguez Wasn't Defeated, He Just Fell

Brazilian actor Thiago Rodriguez, 42, was exposed by CCTV footage near the site where he was allegedly attacked and robbed. After all, he had just fallen from the structure on which he was sitting, and hit his head and face on the ground, which led to injuries.🇧🇷 He ended up lying on the floor for about 30 minutes until he was rescued by two people passing by who helped him. The case angered the Brazilians.

Thiago Rodriguez Injured” data-title=”Thiago Rodriguez Injured – Exposed. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”>

It was the Brazilian Civil Police itself that released the CCTV images showing that the thesis defended by the Brazilian actor, who is currently starring in the TVI soap opera Quero É Viver, is not true. Police Chief Bianca Lima confirmed to Record TV’s Domingo Espetacular that the fall was the cause of the actor’s injuries, not the robbers’ aggression.

The images were captured by cameras at a commercial establishment located in Plaza Santos Dumont in Rio de Janeiro, 200 meters from the Jockey Club where Thiago went to party and was expelled from. According to the records, it was 5:40 in the morning when the actor sat on a metal structure, which is located in the square, lost his balance and fell face down on the ground. Only at about 6:10 am he was rescued by two people passing by. However, it is not clear if these people stole the actor’s mobile phone, which has since disappeared, or if Thiago simply lost it in the fall.

The fall of Thiago Rodriguez” data-title=”The fall of Thiago Rodriguez is a revelation. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”> The fall of Thiago Rodriguez

As a result of the fall, the actor received cuts on his head and was even forced to put a few stitches on his head. After that, Thiago went to file a complaint with the police, claiming that he was attacked and robbed by criminals. But that theory didn’t make much sense as the actor still had the wallet and backpack he had that night. “A backpack with things, a wallet and a rope were with him. And we wondered if anyone who goes for such violence would take only a mobile phone,” the police chief explained.

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After all, Thiago Rodriguez was not beaten. The actor will be left alone – News

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After all, Thiago Rodriguez was not beaten.  The actor will be left alone - News

Brazilian authorities have denied the story of an alleged attack that allegedly targeted Thiago Rodriguez. The police, agreeing with the video, which is already circulating on social networks, indicate that the actor did fall alone.

Security cameras in buildings near where Thiago Rodriguez was found show him sitting on an iron and falling forward moments later.

The G1 website guarantees that the authorities will suspend the investigation into a possible robbery, given that “the investigation has proven the absence of criminally significant facts.”

However, it is still necessary to understand where the actor’s mobile phone is located. The police, according to the same media, are trying to understand if it was stolen when Thiago was lying on the ground unconscious.

Recall that the 42-year-old artist said that he was robbed at the exit of a bar in Rio de Janeiro.

Thiago Rodriguez is part of the cast of the soap opera Quero É Viver currently airing on TVI.

Watch the video below, published by the Brazilian press, in which you can see the fall of the actor.

Read also: First images of Thiago Rodriguez after brutal attack

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