Joao Miguel Mesquita

Google Cloud Next ’21 kicked off yesterday, October 12, when the company announced the opening of its cloud computing infrastructure with a mission to help companies deploy mission-critical applications where they need it most; cloud data management, which provides organizations with the tools to understand and connect with their customers, products and partners; collaboration technology enabling hybrid work; and cybersecurity technology that protects users, applications, and data anywhere.

Sustainability

Claiming to be the cleanest cloud in the industry, Google Cloud has innovated to help customers take immediate action against weather conditions.

• Carbon footprint is a customizable report that will be available to all customers free of charge in the Cloud Console starting yesterday to help them understand the carbon emissions associated with using the Google Cloud Platform; in addition to measuring, tracking and reporting progress towards the sustainable development goals.

• Abandoned projects recommendation: As part of the same effort, this is a new feature that uses machine learning to identify projects that are likely to be closed and flags them so that organizations can easily abandon them, reducing their carbon footprint, saving money, and lowering security risks.

• Google Earth Engine: available in preview as part of the Google Cloud Platform. Combined with other data such as BigQuery, Cloud AI and Google Maps Platform, Earth Engine data enables companies to track, track and predict changes on the Earth’s surface due to extreme weather events or human activities. In this way, companies can plan for operating cost savings, mitigate and better manage risks, becoming more resilient to the threats of climate change. Combining the best of Google, this new offering will combine the unique data, insights and functionality of the Earth Engine with enterprise-class expertise and reliability.

Google Workspace: Collaboration at every stage of the business

More than 3 billion users trust Google Workspace to change the way they communicate, create and collaborate. To date, Google has installed 4.8 billion apps in Google Workspace from over 5,300 public apps in the Google Workspace Marketplace, which empower users to personalize their experience. Today Google is increasing its investment in the underlying Google workspace platform.

• Atlassian Jira is integrated with Google Chat: Using Jira in Workspace, collaborating teams can quickly create new tickets, view useful views, and track issues as they arise – all in Spaces.

• Dynamic Email AppSheet in Gmail: allows anyone, regardless of their software development background, to use the App Table to build their own apps and automation, and to develop code that users interact with directly from their Gmail inbox. People can, for example, approve budgets, assign tasks to a project, update inventory, and more.

• Security innovations for Google Workspace: Enables client-side encryption for Google Meet, providing control over encryption passwords and data loss prevention (DLP) for Google Chat, preventing the leakage of sensitive organization information.

Data and analytics: the most complete and unified data, analytics and artificial intelligence solutions.

To help customers build modern data architectures with real-time analytics and power their mission-critical data-driven applications, Google Cloud has announced new updates that include:

• BigQuery Omni Release: BigQuery Omni is designed to manage complex data in hybrid and multi-cloud environments. GA now allows organizations to perform analytics with cross-cloud data in Amazon Web Services and Microsoft Azure. The beta version was released last year and is now available to all customers.

• Spark on Google Cloud: Available as a preview, Spark on Google Cloud is the world’s first auto-scaling Spark serverless service for the Google Cloud data platform. This new service makes Spark a premium offering in the Google Cloud and allows customers to get started in seconds and scale infinitely, whether they start with BigQuery, Dataproc, Dataplex, or Vertex AI.

Open infrastructure: an open cloud that can work anywhere.

To help organizations accelerate cloud deployment, regardless of location, Google announced Google’s Distributed Cloud, which gives its customers more choices about how and where to run their most critical workloads without worrying about the underlying hardware.

The first Anthos-based products in this portfolio include:

• Google Distributed Cloud Storage: This fully managed product, currently available in preview mode, brings Google Cloud infrastructure and services closer to where data is created and consumed. Customers can remotely and securely run applications on Google-powered hardware, as well as over 140 Google global points of presence, carrier environments, or in their own data centers, stores, factories, or elsewhere – all with more outside control. client and utility software for emerging sovereignty needs. This makes it ideal for performing on-premises data processing, low-latency edge computing workloads, modernizing on-premises environments, and deploying private 5G / LTE solutions across a variety of industries. The solution is based on Google Cloud telecom solutions and enables carriers to run workloads based on Intel and NVIDIA technologies, enabling new 5G and advanced use cases.

• Google Distributed Cloud Storage: Available in preview from the first half of 2022, Google Distributed Cloud Hosted offers customers a secure and reliable way to modernize on-premises deployments, whether they choose to do it themselves or host with a designated and trusted partner. It does not require any connection to Google Cloud at all times to manage infrastructure, services, APIs or tools. Google Distributed Cloud Hosted uses a local governance plan, managed by Anthos, for operations, support for public sector customers and commercial organizations with stringent storage, security or privacy requirements.

Safety: more people online and safe

To address the unprecedented security challenges facing organizations across all industries today, Google Cloud made two important announcements:

• Google’s new cybersecurity action group: This team will help governments and businesses build a secure cloud using Google’s proprietary security best practices to guide, educate, and inform the world about security transformations, threat analysis, and cybersecurity policy.

• New program to improve labor safety: Work Safer is designed to help protect organizations from evolving computer security threats. The program will provide businesses with access to a variety of offerings that combine Google Workspace with overall Google solutions, including BeyondCorp Enterprise for integrated threat and data protection, reCAPTCHA Enterprise for website fraud prevention, Chronicle for security analytics, and Google hardware. which includes Chromebooks, Pixel smartphones, and Titan security passwords. Work Safer will provide companies with access to a variety of offerings for these services and devices, and includes solutions from computer security partners, CrowdStrike and Palo Alto Networks.

The focus of Google Cloud is no doubt, the company is working to solve the digital problems of companies.

Companies have a set of challenges and so many challenges to solve in order to transform, but listening to what Google Cloud can do for them, it seems that everything is easy to solve.