Fiat Chrysler and PSA Team will have a new identify: Stellantis. Of course, it is really dumb

Published

4 years ago

July 16, 2020

Fiat Chrysler and PSA Group will have a new name: Stellantis. Yes, it's dumb

Is it a new medication for a medical issue you hardly ever read of, the place the drugmaker’s ad tells you to “talk to your medical doctor?”

Is it a new app or social media system that your children are experiencing in advance of their parents learn it?

The name was unveiled Wednesday evening. The company explained it arrives from “the Latin verb ‘stello,’ which means ‘to brighten with stars.'”

“It draws inspiration from this new and formidable alignment of storied automotive models and strong corporation cultures that in coming together are developing a single of the new leaders in the future period of mobility even though at the exact time preserving all the excellent benefit and the values of its constituent components,” explained the company’s assertion.

You would not see Stellantis on the company’s cars and trucks or dealerships, however. It will merely be the corporate name.

The brand name names of Chrysler, Dodge, Ram, Jeep, Fiat, Alfa Romeo and Maserati, all component of Fiat Chrysler now, will continue. So will Peugeot, Citroën, DS, Opel and Vauxhall, which are the PSA Group brand names, none of which are readily available in the US marketplace.

It really is uncommon in the auto business to have a corporate name that does not involve one of a company’s manufacturers. Till now, Basic Motors (GM) and Daimler (DDAIF) were the exceptions amongst international automakers. The two names go again a lot more than a century.

All other significant automakers – these as Toyota (TM), Volkswagen (VLKAF), Ford (F) and the relaxation – have names that replicate their ideal advertising brands. All but Tesla (TSLA) have other automobile models not in their company names.

Chrysler has been through two other mergers in the past 25 several years and the name of its most famous manufacturer stayed in the corporate title both of those times, with DaimlerChrysler and Fiat Chrysler. In in between it was owned by a private equity firm and utilised solely the Chrysler identify.

An uneven background of generating new corporate names

Coming up with new corporate names can be a tough enterprise.

Often in the course of a merger a corporation will just selected the model it thinks to be much better, even if it really is not the corporation executing the obtaining.

The united states West acquired US Airways out of bankruptcy and took the US Air identify. Then the new US Air purchased American Airlines (AAL), yet again out of bankruptcy, and took the American Airlines name. The latest merger of Sprint and T-Mobile was accomplished below the T-Cellular (TMUS) identify.

But generally a new identify is concocted as portion of a merger. Verizon (VZ) was formed by the 2000 merger of Bell Atlantic and GTE. That designed-up word lifted eyebrows then just as Stellantis is this early morning, but in the previous 20 many years it is come to be a significant established brand name name that several believe 2 times about now.

Other names haven’t aged as properly. Verizon made a subsidiary known as Oath in 2017 to hold the property of Yahoo that it experienced just acquired and the belongings of AOL that it by now owned. The name was dropped in December in favor of Verizon Media.

Kraft Foodstuff picked the title Mondelez Intercontinental (MDLZ) for the snack food items division it spun off in 2012, relatively use the identify of any its perfectly-recognized brands these types of as Oreos, Ritz or Cadbury. Kraft, too, pointed to Latin as the reasoning for the produced-up phrase, declaring that “monde” derives from the Latin word for “entire world,” and “delez” was intended to be a fanciful expression of “tasty.”

Coach, a model popular for its handbags, adjusted it corporate identify to Tapestry (TPR) in 2017.

Google’s corporate identify became Alphabet (GOOG) in 2015, in an attempt to improved to stand for its non-Google branded divisions these types of as Nest and self-driving automobile device Waymo. But the identify has not caught on as effectively, with several folks nonetheless utilizing Google when referring to the corporation as a whole.

Goodwin Townsend

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Portuguese historical films will premiere on 29 December.

Published

1 year ago

December 20, 2022

Herb Adkins

Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

“Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS ‘There will be room’

Published

1 year ago

December 20, 2022

Herb Adkins

CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS 'There will be room'

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Herb Adkins

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Published

1 year ago

December 19, 2022

Herb Adkins

Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

Herb Adkins

Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.