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Aunt Jemima’s brand, which recognizes its racist past, will be stopped



Aunt Jemima's brand, which recognizes its racist past, will be stopped

“As we strive to make progress towards racial equality through several initiatives, we must also pay attention to our brand portfolio and ensure they reflect our values ​​and meet the expectations of our consumers,” the Pepsi-owned company said in a statement provided to CNN Business.

Aunt Jemima’s appearance has evolved over time. The origin and brand logos are based on the song “Bibi Tua Jemima” from the performers of singer shows and are reportedly sung by slaves. The company’s website says the logo began in 1890 and is based on Nancy Green, “storyteller, cook, and missionary workers.” However, the website failed to mention Green born as a slave.
There have been repeated calls for companies to change the logo. In 2015 opinion pieces published in the New York Times, Cornell University professor Riché Richardson said the logo was “strongly associated with Southern racism.”

Richardson said that the Aunt Jemima’s logo was based on “‘mami,’ a faithful and obedient servant who eagerly takes care of the children of ladies and gentlemen while ignoring their possessions.” The stereotypical mammy slave statue was approved by the US Senate in 1923, but it was never made.

The company has also run racist advertisements for decades, with the actress personifying mammy stereotypes. It evolved the logo over the years, and even employed singer Gladys Knight as a spokesperson in the 1990s. Today, Aunt Jemima describes herself as a brand that represents “warmth, nutrition, and trust – qualities that you will find in loving mothers from diverse backgrounds who want the best for their family.”

In 2017, the husband of the late B. Smith asked the company to change it and said it was a symbol of “humiliating women.”

“While work has been done for years to renew the brand in a way that is meant to be appropriate and respectful, we realize that change is not enough,” Quaker Oats North America’s head of marketing Kristin Kroepfl said in a statement.

After calculating the national race after the death of George Floyd in police custody, the company made a change.
Pepsi (SPIRIT) has not revealed a new logo or brand name for breakfast items. It will debut in the fall. The Aunt Jemima brand was bought by Quaker Oats in 1926. PepsiCo bought Quaker Oats in 2001.

The Bibi Jemima brand will donate $ 5 million over the next five years “creating meaningful and ongoing support and involvement in the Black community.” Earlier this week, Pepsi announced a series of initiatives worth $ 400 million to support the black community.

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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