Since 1940, Bvlgari Serpenti watch has been decorating women’s wrists with glamour and style. The Italian jewelry house created an innovative piece using a new technique: the Tubogas. The image of that watch simulating to be a coiled snake became a symbol of evolution and uniqueness in jewelry and watches design.

Sotirio Bulgari founded Bvlgari in Rome, Italy, in 1884, and his creations quickly became fashion icons, distinguished by Italian excellence in jewelry. Bvlgari’s style is instantly recognizable: throughout the decades, the color combination, and distinctive motifs that evoke the company’s Roman origins make each piece one of a kind. One of the house’s best-selling designs is their famous Bvlgari Serpenti watch, which comes in many forms, colors and prices. But we are about to get to all the versions of the masterpiece, so you can check what’s the best one for you.

Bvlgari’s unique style

By the 1950s, Bvlgari had established its own style and was a highly sought-after brand. They began to create jewelry with precious stones using the cabochon technique, and one-of-a-kind and unrepeatable color combinations. The cabochon cut became an emblem of the Italian house: by doing so, they were able to make each gem reflect its full color.

In the early 70s, Bvlgari expanded not only in the rest of Europe, but also in the United States, gaining admirers and success everywhere. They incorporated more and more colorful styles, drawing inspiration from Pop Art and the Far East. Bvlgari continued to innovate and launch distinctive jewelry and watches, recognizable to anyone who knows fashion. All their pieces became glamorous and versatile accessories, to accompany an outfit for day or night, bringing opulence to them. Great examples are the Bvlgari Serpenti watch, or the B.zero ring that can be worn with a stylish pair of jeans, or to an elegant gala as a complement to a shiny long dress.

The Bvlgari Serpenti watch is a trendy Art-Deco style piece of jewelry created in the 1940s. Every Serpenti ever made, beginning with the Tubogas, is an amazing example of function-led design. It is a Bvlgari symbol, which explains why this bracelet has evolved and changed over the years. Bvlgari has refined the technique and design of this piece, with the three-color gold design being a good example. The Italian design house was able to achieve a smooth transition between three different gold colors. Traditional, yet innovative.

How much does a Bvlgari Serpenti watch cost?

Before talking about prices, you need to know that there is a Serpenti watch for each personality. If you’re searching for a bold contemporary look, the Serpenti Spiga Ceramica is your piece. It’s a ceramic bracelet with pink gold bands that make a monochromatic and fashionable watch. Can’t decide which color is the one you want? Go for the Serpenti Twist Your Time, which comes with easy-to-change straps and a rainbow of colors to choose from. Now, how much does one of these masterpieces cost?

• Serpenti Tubogas: a classic. It comes with a stainless steel case, 18 kt rose gold bezel set with diamonds, double spiral. It costs €18,600.
• Serpenti Spiga: simple and trendy. With a single spiral, a black ceramic case and bracelet, and a black lacquered dial, with 18 kt rose gold elements. You can have it for €7,350.00.
• Serpenti Sedutori: one that always looks fashionable. Single spiraled, with stainless steel case and bracelet, plus 18 kt rose gold bezel, and white silver opaline dial can be your next opulent accessory for €7,250.00.

You must know that if you’re looking for something more eye-catching, you can go for any of the Serpenti Secret watches, full of gems and amazing colors, just like the one you can see in the picture above. The choices are many, and any of these would enhance all of your looks. Which one will you choose?