Access subscription service YouTube no ads and more perks, YouTube Premium, currently has over 80 million subscribers worldwide. Metrics has now been released by Google’s own video platforms, marking its success.
This is a significant increase in the number of paid YouTube users with the same broad access to the YouTube Music platform. This is a good performance for the platform, in line with the North American giant’s expectations for this online video and music access service.
80 million YouTube Premium and YouTube Music subscribers
It is through a publication signed by Lior Cohen that North American technology, thanks to its blog, and Google has several reasons to celebrate this holiday season. Judging by the data recorded at the end of September 2022, the monthly subscriber base of Premium has grown to 80 million people.
“Today we are celebrating an important event. As of September 2022, YouTube Premium and Music subscribers worldwide exceeded 80 million, including those in early access (trial).). This is 30 million more members than the 50 million registered last year for this table. This is a significant moment for music on YouTube, for our subscribers and artists. We couldn’t have done it without you.”
The North American CTO endorses the approach his team is taking to the market. This proves once again that the main sources of revenue for the search giant, especially on this platform, are display ads and subscriptions.
YouTube Music wants to establish itself as an alternative to Spotify and Apple Music
YouTube as a video platform displays more and more ads. Some of the income from your presentation goes back to the content creator, but a significant portion goes back to Google. At the same time, as more and more users get fed up with viewing ads on the platform, paying a monthly fee is proving to be a logical step.
This way, they no longer have to worry about showing ads at the beginning, middle, and end of content, no longer interrupting their presentation. In addition, “free” YouTube is also increasingly serving as a gateway to the paid version, its Premium.
Achieved goals like this also fuel YouTube’s growing ambitions. Indeed, the company’s management wants to reach the growing number of Spotify users as the music streaming platform of choice.
However, Spotify currently has 195 million subscribers worldwide, so Google still has a long way to go.
In addition, it should be noted that the competition between Spotify, Amazon Music and, of course, Apple’s music service in the musical instrument market is still intensifying. streaming uh 2022.
Finally, we remind you that most recently, the Google video platform received a new, more modern user interface. However, changes have already reached all platforms, as well as various regions of the globe.
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