Tech
YouTube Launches Short Film Campaign With The Weeknd And BTS
This Tuesday (10) Youtube released a video on their official channel about a new short film ad campaign. In an effort to increase the competition for short videos from TikTok, the Google platform offers the opportunity to use famous songs from artists such as The Weeknd, Camilla Cabello and BTS in the soundtrack of productions.
According to the portal 9to5Google, ads will appear on YouTube for mobile phones, browsers and even TVs. In addition, the video will accompany short trailers of songs from other artists such as Doja Cat. TikTok, Instagram, Snapchat and Twitter users should also witness these social media advertisements.
“In one of our biggest marketing campaigns, we rely on the ‘shorter side of YouTube’ to show how easy and fun it is to shoot short films. Anyone can use music from the best contemporary artists, including other exclusive YouTube videos, ”said Jody Ropert, vice president of marketing for the company.
How to create a short film with music
To use your favorite song in a short, open the artist’s video in the YouTube mobile app and check for the Create button. Just select a shortcut and then the service will open video creation with an embedded track.
Another embedding option involves selecting the “create” option in the bottom application bar on the home page. In the submenu that opens, you can select the “Create Short Film” option to open the compose panel, and select “Add Music” to open the catalog of available tracks.
YouTube never stops investing in shorts
Still in beta, the feature was available in Brazil in June and is already in over 100 countries… Last Tuesday (3) Google unveiled an amount of US $ 100 million, about R $ 500 million, to “subsidize” the creation of this content until next year.
Based on user metrics from the previous month, the company will link to popular channels. offer bonus from 100 to 10 thousand US dollars (from 519 to 51.9 thousand reais).
Shorts are a direct response to the popularization of the short video platform TikTok, which has become an app with most downloads the world lately.
Amateur music guru. Lifelong coffee scholar. Zombieaholic. Pop culture junkie.