Xiaomi wants to surpass Apple and Samsung by 2024 and already knows how to do it

In a market traditionally dominated by Samsung and Apple, Xiaomi has made a name for itself and is already one of the largest brands. Smartphone sales continue to grow, and this gives the desire to dominate the market as early as 2024.

The plans are in place and Xiaomi knows what it needs to do to take this standout spot.

Xiaomi wants to dominate the market in 2024

A presentation The new Xiaomi 12 has shown that the brand is aiming to conquer the Android market. These new smartphones were unveiled by CEO Lei Jun, who took the time to reveal some of the company's plans.

Among these plans, Xiaomi has a clearly defined plan for the future that could completely change its position. By 2024, the company wants to become a leader among smartphone manufacturers, surpassing Samsung and Apple.

The brand wants to beat Apple and Samsung

This is not a new idea, and already several brand representatives have pointed to a tipping point and market control this year. Lu Weibing himself, senior vice president of Xiaomi and one of the main managers of Redmi, called this date a moment of change.

To achieve this, Xiaomi will bet on the Chinese market to increase sales. He intends to open more physical stores, reaching 30 locations in 3 years. For the global market, a brand intends to focus on its products without seeking to outperform any particular brand.

A script that has already been seen in recent months

In fact, this Xiaomi movement has already started some time ago. repeatedly managed to surpass Apple in multiple markets. There have been times when even Samsung wash itbut this only happened in a few European countries and for a short time.

The results presented by Xiaomi show that this is a possible route and that it may take less than the expected time. Apple has already overcome the barrier, but with Samsung it will be more difficult, but not impossible.