A study by real estate portal Idealista shows that over 78% of users admit to visiting the home platform to dream of luxury real estate for pure entertainment, even when they are in the process of buying, selling or renting.
For these findings, Idealista collected a total of 496 surveys from registered and unregistered users of the platform between June 28 and July 12, 2021.
“Of all the respondents who admit that they are looking for luxury homes, 44% are between the ages of 36 to 55 and 38% are over 55 years old. Young people under 25 make up only 4% of consumers of “porn real estate”, and users between the ages of 25 and 35 make up 14% of the total, “concluded Idealista.
In terms of gender, women are most looking for luxury homes for entertainment (52% of respondents) compared to men (47%). In terms of content sharing, 34% of respondents admitted to sending survey results to their other half, and 16% admitted to one or more chat groups in which they share this type of content.
Among those who inspect luxury homes, the majority (93%) admit they do it at least once a week, and in this group, 23% believe they see this content once a day, and 16% admit that they do it is several times a day.
Regarding the preferred type of home, Idealista stresses that “26% say they prefer beachfront villas, followed by detached houses with pools (21%), country houses with large plots (19%) and penthouses urban (15%) “.
By region, the Lisbon area contains the majority of the luxury leisure housing surveys, with about 28% of respondents, followed by Porto (22%), Faro (13%) and Setubal (11%).
