Economy

Triple Drive Motor & Burger Lockers: Burger King Reveals Design

Published

on

On Thursday, the burger chain unveiled two new restaurant designs with these and other features. Next year, the company plans to build several prototypes in Miami, Latin America and the Caribbean and eventually incorporate other elements into existing restaurants.

“In 2021, we will once again scale up our new developments around the world and carry out many renovations,” said Josh Kobza, chief operating officer of Restaurant Brands International, which owns Burger King.

Some of the features highlighted in the prototype, such as dual carriageways, curbside pickup and digital menu boards, already exist. The rest are brand new.

In the new design, customers will be able to drive up to the designated place, place an order through the application and order food delivery to the car. They will see triple lanes, one of which is for courier drivers. If they arrive on foot, they will be able to order outside through the passage window. Restaurants will also be smaller: one prototype does not have an indoor restaurant at all. The other has a dining room and kitchen – with a conveyor belt for through-orders – suspended above the alleyways.

Burger King has several years worked on the design of new restaurants… But the pandemic has accelerated certain trends, such as online ordering, and made takeout orders even more attractive for fast food restaurants.

“We see that more and more guests want to dine outside the premises, want to take advantage of the driving movement, want to take food to go,” said Kobza. “Thanks to Covid this year, many of these shifts in consumer preference have accelerated.” These changes prompted Burger King to “innovate even faster and think even more about how quickly we can grow and improve things like travel or delivery experiences.”

Transportation and delivery were critical to Burger King’s U.S. business during the pandemic, when indoor dining was prohibited or restricted.

In the second quarter, no-pass sales accounted for 85% of total US sales, up from about 67% of total US restaurant sales last year. More than 6,500 of Burger King’s nearly 7,300 American restaurants have a circuit.

And since February, Burger King has added delivery to approximately 2,000 more restaurants in the United States. Currently, about 6100 Burger King restaurants in the United States are delivering.

There are approximately 18,800 Burger King restaurants worldwide.

As fast food restaurants plan for the future, many are focusing on takeout rather than dining halls. Taco Bell recently said that he is cutting back on seating in the dining room and adding a second lane dedicated to orders made in his app. The Go Mobile restaurant concept will debut next year.

Click to comment

Trending

Exit mobile version