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The world’s premier coffee guide will be launched in Portuguese in Brazil during International Coffee Week. Magazine “Cafeculture”

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(Geneva) – The International Trade Center (CIC), as part of its Alliances for Action initiative, is presenting today, during the International Coffee Week (SIC) in Belo Horizonte, the Portuguese version of the fourth edition of the most comprehensive and practical source of information for the international coffee trade, The coffee guide.

It presents the latest industry data, splitting production and consumption into quality segments (Regular, Premium and Special) instead of the traditional Arabica/Robusta classification.

The guide is intended to be a practical tool for growers, exporters and others in the coffee value chain to support positive change in the sector. It can be accessed for free from anywhere in the world. It was created in collaboration with over seventy coffee industry experts and organizations from around the world from bean to cup to chart the path towards a more sustainable future for the industry. A focus on sustainability, inclusiveness and partnerships drive its content.

Translation into Portuguese is an offer for all members of the coffee chain who want to learn and develop their knowledge in this environment.

The translation was facilitated by the support of the Latin American Network of Small Producers and Fair Trade Workers (CLAC) and the International Coffee Organization (ICO), who also contributed to this new edition with technical assistance, data and statistics from the director of CLAC. , Joao Matos and Chief Executive Vanusia Nogueira, Honorary Chief Executive José Sette, Chief Operating Officer Gerardo Patacconi and Chief Economist Denis Sidier. The Brazilian Coffee Producers Association (BSCA) was also an important participant and supporter of the leadership.

In terms of important employees and partner organizations of the Guia do Café:

“It is extremely important for ICOs to participate in inclusive initiatives. Everyone, from producers to consumers, needs information. For this guide, we have changed the title and removed the word “exporters”. The guide is available to all participants in the value chain and we are proud to be a part of it.” Vanusia Nogueira, Executive Director of the International Coffee Organization.

“We’re talking about a masterpiece.” Gerardo Patacconi, COO of the International Coffee Organization.

“The pandemic has made the coffee sector question the traditional way of doing business. We see both challenges and opportunities for smallholders. Consumers are looking for more sustainable and less polluting products. With much of the business being done online, smallholder cooperatives are entering markets that were previously difficult to access.” Joao Mattos, Purchasing and Commercial Coffee Manager. Latin American Network of Small Producers and Fair Trade Workers (CLAC)

“Women continue to lead the coffee sector from bean to cup. We must provide the paths that allow continued empowerment. Youth is also critical to ensure the continuity and further development of the sector in the future. They need to be engaged to move the sector forward.” Janel Tominson, Board Secretary of the International Alliance of Women in Coffee.

The book is now available in four languages: English, French, Spanish and Portuguese. To reach network members worldwide, inclusive.

Events at SIC related to the launch of the Guia do Café

SUSTAINABILITY AND QUALITY FORUM: BUILDING A FAIR FUTURE AND GOLD CUP, November 16, 2022 17:30 to 19:00, Auditorio Conecta

LAUNCH OF THE COFFEE GUIDE: MEETING WITH THE AUTHORS, CLAC Booth D17/F18, November 17, 14:30 – 15:30

Partnership for the coffee sector in Brazil

Coffee consumption remains high in Europe, the US and Brazil. Coffee is produced by about seventy countries, and the five main ones (Brazil, Vietnam, Colombia, Indonesia and Honduras) provide almost 75% of world production.

Over the past three years, Arabica has accounted for a slightly larger percentage of world production, almost 60% of world production.

Source: Cafeculture magazine.

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