SmileDirectClub has firmly established itself as an industry leader in the teeth-straightening space, as the company has consistently created value for its customers. This April, the company continued adding value to its products and services by announcing a new Lifetime Smile Guarantee™.
SmileDirectClub Consistently Provides Value
SmileDirectClub was launched in 2014 with the goal of providing a more affordable option for customers who wanted teeth-straightening services. The company’s innovative approach to straightening teeth allowed SmileDirectClub to offer aligners at a much lower cost than braces.
Additionally, SmileDirectClub allows customers to have aligners delivered to their homes. Customers can get the aligners fitted remotely via telehealth services and then sent directly to the patient. Aligners can be delivered domestically within the United States or internationally to many other countries.
The combination of lower cost and greater convenience have created substantial added value for customers, and SmileDirectClub has quickly grown as a result. Only five years after beginning to offer aligners, the company was listed on the Nasdaq stock exchange. The company has since grown to a market cap of nearly $4 billion, thanks largely to how many customers benefit from the aligner services.
Lifetime Smile Guarantee™ Adds More Value
The introduction of the Lifetime Smile Guarantee™ continues SmileDirectClub’s pattern of providing value. The guarantee helps ensure that customers will have positive experiences and improved smiles not only for the duration of their aligner treatment, but also long afterward. The purpose of the guarantee is to make sure customers are happy with their smiles long after they’re done wearing aligners.
Ensuring that customers enjoy healthy smiles extends beyond good customer service. It also helps prevent chronic gum inflammation, which can lead to serious diseases such as coronary artery disease, diabetes, and rheumatoid arthritis.
The Lifetime Smile Guarantee™ requires customers to order two retainers annually, which effectively keep teeth from moving and maintain results. If customers continue to order retainers so that they can wear them to prevent unwanted teeth movement, they’ll qualify for the guarantee. The guarantee provides one free set of aligners per year their treating orthodontist or dentist deems them necessary.
The guarantee’s requirement to order two sets of retainers annually is in place because teeth continually move throughout a person’s life. Wearing retainers keeps teeth from naturally moving back post-treatment.
SmileDirectClub Continues to Lead the Teeth-Straightening Industry
SmileDirectClub was an industry leader when the company was launched. No other company in the teeth-straightening space had yet fully utilized telehealth technology to streamline aligner treatment, and customers are extremely pleased with the results. Since then, the company has continued to be a leader in this space by providing exceptional customer service, building a state-of-the-art manufacturing facility, and creating innovative new programs and features.
The Lifetime Smile Guarantee™ is merely the latest in SmileDirectClub’s focus on continuing to innovate and add value. The program also shows that SmileDirectClub continues to creatively bring new solutions to the teeth-straightening space, and the company will remain a leader in this area with innovations like this.
About SmileDirectClub
SmileDirectClub is an international provider of teeth aligners that’s based in the United States. The company is headquartered and maintains a state-of-the-art facility in Nashville, Tennessee, yet the company has operations throughout the world. SmileDirectClub aligners are available in Australia, Canada, Hong Kong, Ireland, Singapore, the United Kingdom and many other countries. The company also continues expanding into new markets regularly.
To provide a high level of service, all SmileDirectClub aligners are produced at the company’s Nashville facility. The facility allows SmileDirectClub to maintain strict quality control over its production, which is necessary to effectively produce the company’s Comfort Sense aligners. These aligners are manufactured using 3D printing, and the company outputs many of these aligners each day. The Tennessee facility is one of the largest 3D printing plants in North America.
