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Renault and Nissan really need help. The alliance that Carlos Ghosn built could be their only hope

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Already under great pressure from the decline in sales and profits in 2019, the fall in global car demand this year could push French and Japanese companies closer together to cut costs and share the burden of building a new generation of electric vehicles.

The automakers have been partners since 1999, working together on strategy and product development while never taking risks and completing a full merger. Together with Mitsubishi Motors’ junior partners, the unique industry alliance employs around 450,000 people and in 2018 sells around one in every nine cars worldwide.

But the partnership began the third decade in chaos. That 2018 arrested from former alliance boss Carlos Ghosn, a turnaround expert believed to keep Renault and Nissan in business, sparked a series of leadership changes in both car makers, confusion about their strategy and questions whether stuttered relationship has outlived its usefulness.

Renault participated in merger talks with European rivals, and there are big questions about how the alliance will revive its wealth in North America, where Nissan is an important player but its French counterpart is not. Analysts also ask questions about cultural differences in the company.

Nissan (NSANF) and Renault (RNLSY), which was linked through a series of equity shares, denied in January that they were disbanding. Then coronaviruses attacked, plunging them deeper into the crisis and requiring an overhaul that the carmaker hopes to uncover on Wednesday.
Nissan is preparing to reduce global production capacity by 20% and close its factory in Barcelona, ​​according to Japan Nikkei Asia Review. Japanese media reported that Nissan could cut its workforce by 20,000. Renault can also stop making two popular models in Spain and move the production to Nissan’s large factory in Britain, according to the report Financial time.

The companies so far have largely maintained separate manufacturing facilities. Sharing production at the Sunderland factory can be a sign that car makers have put aside their differences and responded to the crisis by helping each other reduce costs.

Ghosn, who was arrested on charges of understating his income, always denied accusations of financial irregularities. He hopes to bring the company closer together, and he blamed his arrest for Nissan’s conspiracy aimed at preventing further integration with Renault. Nissan denied this story.

According to Nikkei, Renault and Nissan are looking for joint production facilities elsewhere in Europe, as well as South America and Southeast Asia. Nissan, for example, can start producing Renault vehicles at its plant in Brazil. The companies also reportedly hope to increase the number of parts that can be shared between their cars and accelerate plans to develop a shared vehicle platform.

The deepening of the commitment will mark a major change: As recently as last year, Renault has been looking beyond alliances to cut costs, holding merger talks with Fiat Chrysler (FCAU). The Italian-American company then agreed to a merger with owners of Peugeot and Citroen, closing other potential avenues for collaboration for Renault.

Spokespersons for Nissan and Renault declined to comment on Monday.

Renault and Nissan are already struggling

Renault was in trouble before the pandemic struck. The French carmaker reported the worst financial performance in a decade last year, with net profit down 99% to only € 19 million ($ 21 million). Its share price has fallen 69% since the start of 2019.

In April, the company’s global sales fell by almost 70% compared to the same month last year when a pandemic hit Europe and North America. The company stopped production at 12 facilities in France in mid-March, continuing operations in most factories only this month.

There was also chaos in the leadership ranks, with Ghosn’s direct successor as CEO, Thierry Bolloré, ousted last October in what he denounced as a “coup.” Bolloré’s successor, Luca de Meo, did not start work until July.

French Finance Minister Bruno Le Maire warned Friday that Renault is in “serious financial trouble.” “Renault could disappear,” he told Europe 1 radio.

The French government owns 15% of Renault, and is currently negotiating a € 5 billion ($ 5.4 billion) loan requirement for the company, which has not been approved by Le Maire. The Finance Minister said last week that Renault should not close its factory north of Paris – one of the few facilities currently producing cars for Nissan.

“We signed when we found out what Renault’s strategy was,” Le Maire told the radio station. The company’s plan must include the transition to more environmentally friendly vehicles. “We want Renault to be more productive and produce more vehicles, especially electricity, in France,” he added.

Nissan, which reports financial results for the 2019 fiscal year on Thursday, has experienced four consecutive quarters of decline. Operating profit fell to 54.3 billion yen ($ 504 million) for the three months ended December, down 83% from the same quarter a year earlier.

– Hanna Ziady contributed reporting.

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