Remember when Beckham went everywhere in matching clothes?

The first digital fashion week in London starts today, offering the ideal opportunity to reflect on where British fashion is going – and how far it has gone.

And when we look back on the country’s recent history of style, there is one couple who embodies the evolution of fashion: David and Victoria Beckham.

Today, Victoria’s fashion label is a credible fashion week kit, and David is a dapper style icon, but not always. For one thing, who can forget when they go everywhere in matching clothes?

Around the turn of the millennium, you cannot open a newspaper in the UK without seeing the coordinated Posh and Becks approach to what we now know as #couplegoals.

At the 2001 screenplay of the cult film “Withnail and I”, they chose head-to-toe chocolate, with David wearing the wrong Matrix-style raincoat.

David & Victoria Beckham at the screening of the London film “Withnail & I” in 2001. Credit: Justin Goff / UK Press / Getty Images

But, just a few weeks before, there was a more coordinated iconic fashion moment.

It was Beckham Mania’s highlight when the supercouple stepped head-to-toe at a Versace party in London. Victoria will start recording the third Spice Girls album, and David has just helped Manchester United claim the English and European championships. Their first son, Brooklyn, was just born, and the couple recently bought a comfortable family home dubbed “Beckingham Palace” by the media.

“What do we think?” said David Beckham when he looked back at his clothes to match his wife. (Justin Goff / UK Press / Getty Images) Credit: Justin Goff / UK Press / Getty Images

It is often overlooked that the outfit is not very suitable for this season. After all, it’s mid-June (although summer in the UK is often so light that you can wear all the skin without sweating too much). Perhaps that explains why David and Victoria chose to lower the zippers from their strapped collars, leaving the smallest flash of skin peering through the effective keyhole neckline.

However, for such a brave appearance, it was almost entirely empty of attitude. They looked like a pair of friendly motorcyclists who stopped by a British village pub for orange juice. Floppy-haired David – who finished the outfit with a pair of flat shoes with flat toes – didn’t even look convinced by his initial idea.

There was darkness in his eyes that night, as if he knew one day he would regret the decision. And indeed, he did.

Victoria, however, does not want to deny the past. “I have never looked back and cringed at anything,” he told Grazia in 2018.

But maybe even more important: Clothes do exactly what they should.

Britain’s obsession with Beckham’s clothes may be partly driven by tabloids who sneered at the idea of ​​wasting new wealth, but publicity helped them. Even the most questionable outfits contribute to one of the exercises to build the most successful entertainment brands in the modern world.

Beckham poses for the wedding of Prince Harry and Meghan Markle at Windsor Castle in 2018. Credit: Image of Max Mumby / Indigo / Getty

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