Realme has been one of the fastest growing technology companies in the market since its founding in May 2018. This young brand was born under the mighty OPPO, which is why they use a lot of technology required for their products.
However, now we are seeing the first sign that could indicate a separation of the two brands, or at least more independence between Realme and OPPO. This is after the disappearance of goods from the first official OPPO online store in China.
Realme is withdrawing its products from the OPPO Mall in China
According to ITHome, it is no longer possible to find Realme products in OPPO Mall. It is important to note that this is the official online store for Chinese OPPO products, where we can also find several OnePlus products.
Now, if the user follows any link to the Realme section, he will encounter the following message: “This product has been discontinued, we will look for other products.” Note that the tag subsection has also been removed from the application.
However, the official Realme Mall continues to operate and has the brand’s usual portfolio of products. As such, Chinese users now have to head to Realme’s independent store if they want to purchase any of their hardware.
While no reason has been put forward for Realme’s departure from OPPO Mall, the reason seems to be the young brand’s independence. This is the thesis that has received the most agreement among publications related to the technology sector.
This will not be the first time that a sub-brand has parted ways with its founding company after achieving great market success. Take, for example, the Redmi branch, which now operates independently of Xiaomi.
Realme has been one of the fastest growing brands in recent years, even with the pandemic and shrinking smartphone market. Therefore, it is not surprising that the next step will be greater independence from OPPO with its own decision-making structure.
4gnews editors recommend:
