Real Hospital Portugus promotes Pink October campaign

In order to promote the prevention of breast cancer, the most common type in the world, surpassing lung cancer, Real Hospital Português is running the Pink October campaign. Early diagnosis is essential for quality of life, successful treatment, and increased chances of a cure. Thus, the October Rosa do Real Hospital Português will be divided into three areas: social action, an educational campaign and a running and walking circle.

With the completion of 50 biopsies in patients from the public network, the institution will facilitate access to the main examination for the diagnosis of breast cancer. “We will positively impact the lives of these patients with our work. Real Hospital Português is a center for the early detection, diagnosis and treatment of breast cancer, and together we will take an unprecedented initiative by providing services to the community,” emphasizes Luciana Limongi, a mastologist. The campaign will be held in partnership with the Real Instituto de Mastologia (RIMA), Real Patologia and Real Imagem, which have recently received the PADI Seal – Accreditation Program in Diagnostic Imaging.

Rosa’s October Run and Walk Scheme aims to warn of the importance of early breast cancer detection and encourage physical activity. According to the National Cancer Institute (Inca), about 30% of all cancers diagnosed in Brazil can be avoided through lifestyle changes. “Behavioral risk factors such as obesity and lack of physical activity are directly linked to the occurrence of breast cancer. That is why it is so important to develop healthy habits,” emphasizes the mastologist. The sporting event will take place on October 29, starting at 16:00, from Cais da Alphandega and will cover a 5 km route. Registration is open to the public at soucorredor.com.br.

In addition, the educational campaign “To be strong, you must have a chest, take care of yourself and overcome yourself” painted the institution and social networks in pink, recalling that early diagnosis increases the chances of successful treatment by 90%. Therefore, it is necessary to conduct regular examinations and consult with a mastologist.

Photo: Divulgao.