A Niantic, creator Pokemon go, recently was valued at $ 9 billion… The amount was achieved thanks to a new investment of US $ 300 million.
According to TechCrunch, the company’s plan now invest in your version of Metaverse, a concept that has been on the rise last time. However, as in the case of the game “Pocket Monsters”, the manufacturer wants to add a special and individual approach to it.
Thus, the Creator Metaverse format Pokemon go it would be a little different. Although I still stick to this concept in general terms, supporting the idea of ”merging” the real world with the virtual, the developer does not want to keep users locked up at home… In August, John Hanke, creator and CEO of Niantic, even criticized the use of VR headsets in the Metaverse as a “dystopian nightmare.”
In the “meta” universe of the company, players will be asked to leave their homes and visit places in the real world.linteracting with them through augmented reality. Niantic is working on an augmented reality platform based on a 3D map of the planet, according to a TechCrunch report.
“At Niantic, we believe people are happier when their virtual world meets the physical,” Hanke said. According to him, “the metaverse of the real world will use technology to improve our experience in the world that we have known for millennia.”
Despite some departure from the more widespread concept of the metaverse, the format Niantic has chosen could prove to be a viable and lucrative alternative. In the end, even with out of production Harry Potter: Wizards Unite, Pokemon go remains a huge success for the company, raising over $ 1 billion last year.
