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PALADIN takes inspiration from the Portuguese sea to create a new mayonnaise.

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PRESS RELEASE | GOLEGO, AUGUST 9, 2021

Sea Mayonnaise: Ideal for seafood, with Portuguese seaweed and an irresistible seafood flavor.

PALADIN takes inspiration from the Portuguese sea to create a new mayonnaise.

Regardless of the hot days and seafood they ask for, PALADIN, the Portuguese brand of sauces and condiments from Mendes Gonçalves, has just launched another innovative product, Maionese do Mar.

Made from fresh algae from the Aveiro region, grown in a controlled and sustainable environment, Paladin Sea Mayonnaise gains the natural salinity of the algae as it contains a low salt content (less than 50% than classic mayonnaise) and a creamy texture that even the most stubborn crustaceans will be able to resist. …

Maionese do Mar is the result of the innovative ability of PALADIN, which, in partnership with ALGAplus, a Portuguese company created by biologists since 2012 aiming to apply their enthusiasm and knowledge of algae in food, once again challenges the market and surprises the Portuguese. sky.

The popularity of seaweed as an ingredient continues to grow, mainly because of its taste and versatility, but also because of its health benefits. Rich in protein, fiber, minerals and essential vitamins, low in calories, sea salad has dietary (satiety) properties and may help reduce overall calcium, iron and iodine deficiencies.

The new PALADIN sea mayonnaise has just appeared on the market and has already received international recognition. The product was honored in the Ingredient Innovation category at the prestigious Wabel Grocery Brands Summit, an event that brings together the best industry professionals every year.

To commemorate the launch of Maionese do Mar, PALADIN is launching a disrespectful campaign for television and digital technology under the motto “With the sea at the table – another conversation” and two protagonists who promise to make people talk: Sebastian, a sensitive shoemaker, but with a very subtle sense of humor and Amadeo, a smart and thoughtful lobster who is no longer new, but he has something to say. The brand’s social media platforms (FB and IG) will become the preferred platform for conversations that are as unusual as they are relevant. between the two main characters.

Recommended price: 2.19 euros. On sale in supermarkets, hypermarkets and loja online PALADINE

DOWNLOAD IMAGES – https://drive.google.com/drive/folders/1X1lrim1QIFOGjnBmYkd5too8W840F7gV?usp=sharing

ONLINE SHOP – www.lojapaladin.pt
@PALADIN

About Paladin:

Portuguese this is PALADIN. The brand, owned by Mendes Gonçalves, was relaunched in 2013 in Portugal and around the world. PALADIN was created through strong investments in research and development, and its main goal is to bring “our taste, creativity and innovation” to five parts of the world. The investment in Portuguese products with our taste, made in Portugal, made PALADIN one of the first brands to receive the PORTUGAL SOU EU seal. More about PALADINA: paladin.pt

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