The Sovena Group acquired 100% of the capital of the Portuguese company Centazzi, which owns Salutem, taking exclusive control of the brand, with the aim of expanding its market reach “so that everyone can have access to more food.”
The announcement was made by the group in a statement released this Friday following notification to the Antimonopoly Authority (AdC) of the companies’ concentration activities. However, the amount of the deal was not disclosed.
“Centazzi’s experience and dynamism in the marketplace allows us to reinforce our commitment to emerging food trends,” says Sovena CEO Jorge de Melo in a note sent to the newsroom, in which he points out that the goal is “to strengthen our position in the market … the Salutem brand, facilitating access to sales channels in the national and international market. “
Founded in 1935, Centazzi manufactures, processes and wholesalers food products ranging from cereals, legumes, condiments to sweets and teas. It has over 50 employees, a factory and warehouse in Seixal, and earned over 8 million euros in 2020.
The Salutem brand stands out from a portfolio that, with a range of organic, whole foods, sugar and gluten free, is considered the “benchmark” in the health food market, offering “over 500 high volume products”. distribution products “.
Renowned for quality and innovation, Centazzi has grown into a privileged market position, launching “an average of 30 to 40 new products per year,” with “a focus on the functional biscuits and health bars segment. and breakfast cereals, ”emphasizes a company that is part of the Nutrinveste group.
In that sense, he notes, the acquisition “strengthens Sovena – Feeding Futures – the goal of accelerating the next steps in food production around the world, focusing on convenience, health and sustainability.”
Sovena is one of the leading companies in the olive oil sector with brands such as Oliveira da Serra and Andorinha. It is also found in vegetable oils such as Fula, Vêgê and Frigi.
The company carries out direct operations in 10 countries (Portugal, Spain, USA, Brazil, Chile, Argentina, Morocco, Italy, China and Angola), exports products to more than 70 countries and employs over 1200 employees worldwide. In 2020, it earned 1.1 billion euros, with the international component accounting for 75% of the total business.
