Offering tours in Portuguese, Civitatis targets the Brazilian market.

Natalia Molina*

Increasing the total number of activities with Portuguese-speaking guides or with an audio guide in our language is one of the goals of Civitatis for this year. The Spanish company, which sells tickets for attractions, guided tours and excursions to 3,290 destinations worldwide, is growing in the Brazilian market. The most popular travel destinations from here are Paris, Rome, Barcelona, ​​Madrid and Buenos Aires.

“Brazil is in the top 10 countries that most often rent Civitatis tours, but it is currently the fastest growing country where Civitatis is available. Therefore, we want to invest even more in finding Portuguese-speaking suppliers for the next year,” says Alberto Gutiérrez Pascual, Founder and CEO of Civitatis.

20% of travelers who purchase Civitatis tours are from Latin America. Over the past two years, the company has been working to expand its presence in this market, especially in Brazil. The number of events in Portuguese has increased by 86% and currently stands at 870. Civitatis plans to reach 1000 by the end of the year.

The company sells tickets for attractions and activities, such as tours and guided tours, in various languages. There are currently 870 variants in Portuguese. “We’re always adding new activities to our website, so our offer of activities in Portuguese is growing every week as we find local Portuguese-speaking providers or the availability of audio guides,” says Pascual. “Buenos Aires, Paris, Egypt and Madrid are some of the places where Brazilians will find Portuguese-speaking guides.”

When I arrived in Amsterdam on the first Norwegian Prima cruise in September, I hosted two events at the invitation of the company. In both, the guides spoke English, but among the languages ​​available in the audio guide was a Portuguese variant. In the capital of the Netherlands, I was in the Heineken Experience store and took a boat tour along the canal; in the nearby towns I got acquainted with the Zaanse Schans and Volendam windmills.

Destinations and activities most requested by Brazilians

In Europe, Brazilians most frequently searched for destinations on Civitatis from January 2019 to September 2022: Paris, Rome, Barcelona and Madrid, in order. Buenos Aires rounds out the top five for travelers to Brazil. In terms of activities, the most popular trio includes a tour of the Vatican Museums with a visit to the Sistine Chapel, admission to Disneyland Paris, and a skip-the-line ticket to the Louvre.

Among the destinations travelers from Brazil are looking for is Rome. Photo: Enit

Civitatis brings together around 73,200 events hosted by partner companies and agencies around the world. Since 2008, when it was founded, the company already had 14 million customers. In addition to selling tours to individual travelers, Civitatis works with travel agencies; here with Airmet Brasil and Gea Brasil.

* I have been a travel journalist for over 20 years. I write Like traveling, with advice and experience in Brazil and abroad, along with Fernando Victorino, also a journalist and speaker. Follow travel, news and curiosities on Instagram @how to travel e no How to travel | travel podcast