Luisa Trahano, Chairman of the Board of Directors of Luiza Magazine (Photo: Disclosure)
Print edition of the newspaper New York Times this Saturday, as well as on the publication’s home page, a detailed profile of the business woman and the chairman of the board of directors will appear Louise’s shops, Louise Trahanohighlighting the policies adopted by the company to combat racism No Brazil.
The report recalls that the company announced in September 2020 that it would restrict its internship program to black candidates, prompting a “flood” of news and commentary from many critics of the measure. “Ms. Trahano has become the most visible and ardent supporter of her company policies,” the article says.
The report said Luisa Trahano took steps “outside the corporate realm” by speaking “openly” about racial issues, inequality, domestic violence and the failures of the political system. “Parties across the political spectrum implored her apply – seeing her as a rare mixture of pragmatism, charisma and intelligence, “the article says, recalling that former President Luis Inacio Lula da Silva wrote about the businesswoman in September in Time magazine, which elected her one of the 100 most influential people in the world. …
“In a world where billionaires burn their fortunes in space adventures and yachts, Louise is devoting herself to an odyssey of a different kind,” the former president said, according to the newspaper. The text mentions that despite Luisa Trahano’s announcement that she did not intend to run for political office, she became an active voice in political debate through a group of women leaders she created in 2013.
Today, with more than 101,000 members, it develops long-term plans to address chronic health, education, housing, labor market problems and advocates for gender parity in electoral politics. In early 2021, the report said, while President Jair Bolsonaro “sows doubts” about the effectiveness of vaccines, “Trajano has become a tireless supporter of immunization, mobilizing his network of women leaders to force the government to act quickly and dispel misinformation about vaccines.” “.
Finally, the article draws attention to “hot speculation” on the Internet that Luisa Trahano could become the “joker” in the Brazilian 2022 presidential election, possibly on Lula’s list. “Although she categorically ruled out such a role, it is clear that Bolsonaro began to view her as a threat to his prospects for re-election.”
In November, the president called the businesswoman “socialist”, quoted by The New York Times. “I think that social inequality needs to be fought. If this is a socialist, then I am a socialist, “she answered when asked about the comment, the American newspaper recalled.
