Pedro Durains, 2 July 2021
Bear Fruits, a Procter & Gamble hair care brand sold in several European countries, is now available in the national market. Auchan, Continente and Pingo Doce are brands whose stores sell a range of products from a prolific hair mask brand that relies on “all-natural ingredients, cruelty-free, sulfate-free and pesticide-free.” The packaging features “eccentric and fun caps designed to provide the best deep hydration and guarantee hair results.” The caps are also reusable.
“The time we spend pampering ourselves, called ‘time for me’, is becoming more and more common and has become an even more important need in the past year. Bear Fruits has made a breakthrough to make these personal care moments more fun and at the same time to improve people’s mood, ”explains Carolina Jesus, Brand Manager for Portugal. The brand’s positioning, he says, is based on the idea that it’s “not just another hair brand, it’s the only brand that lets you laugh and have fun while your hair is nourished.”
