Apparently, Meta plans to open physical stores to be able to display and showcase its devices. In fact, such an opportunity arose last year, when the company was still known as Facebook.
Although the project is not yet complete and is not yet reliable, the hypothesis is back on track.
According to The New York Times, Meta discusses the possibility of open physical stores retail. Apparently, this idea came about last year, before restructuring facebook... While the proposal is still pending, it is possible that the project will not move forward.
As it turns out, physical Meta stores will experience-oriented using the company's devices, introducing people to products developed by the Reality Labs division. These include, for example, Oculus Quest, virtual reality headsets, augmented reality glasses materialized in partnership with Ray-Ban, and other gadgets designed for video calls.
According to The New York Times, the goal of the goal is arouse curiosity and intimacy with its shops, and also provides customers with a welcoming atmosphere while offering a digital experience.
The same source shows that the Target predicts modern, minimalistic stores with sophisticated positioning brand. On the table were names like Facebook Hub, Facebook Commons, Facebook Innovations, Facebook Reality Store, and From Facebook. While the Facebook Store has been a favorite, it may not be the last name given the company's restructuring.
If the project goes live, the first Meta store will open in Burlingame, California, where Reality Labs is located. However, as reported by The New York Times, it is possible that store concept expand around the world, covering several countries.
