Louis Vuitton wants women of fashion to fend off the virus in style.
IN fashion house launches a plastic face mask with LV signature print for those with $ 961 to splurge on luxury personal protective equipment, New york post reported.
Louis Vuitton will debut a gold-plated face shield next month.
(Louis Vuitton)
Designed to limit exposure to potential contaminants, the anti-coronavirus clothing is made of hard plastic that flips like a visor and is adorned with an elastic monogrammed LV strap. The screen will also transition from dark to light depending on the brightness.
THE MOST EXPENSIVE CORONAVIRUS FACE MASK?
When the virus spread widely in March, face masks and PPE soon became a fashion statement and a status symbol. LV is one of the latest designers to make personal protective equipment a luxury.
Italian label Fendi sells an anti-pollution face mask worn by stars such as Bella Hadid, while Gucci debuted a similar monogrammed print of its own. And in August, Burberry said it would start selling plaid face masks for $ 120, donating 20% to the fight against coronavirus. AND $ 4,000 Gold Face MaskMeanwhile, in India a custom was made for a man.
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Louis Vuitton, Gucci, Armani and a number of designers like Christian Siriano began producing PPE at the start of the pandemic, in March and April, amid nationwide shortages.
And while face masks provide a safe way to curb the potential spread of COVID-19, the Centers for Disease Control and Prevention (CDC) says with respect to protective face protection that their “Effectiveness is currently unknown.”
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LV face masks will go on sale on October 30 at select brands as part of the French fashion house’s cruise 2021 collection.
