Kim Kardashian expanded her beauty empire.
Reality star, 39, signed a deal with cosmetics giant Coty on Monday, with a beauty company announced plans to invest $ 200 million for 20 percent of Kardashian’s four-year KKW brand dressing stock.
This partnership will see brands develop into new categories including skin, hair and nail care products.
So far, Beauty KKW has offered eyeshadows, lipsticks, face and body makeup and star signature contour systems.
Sister Kylie Jenner, who agreed to a $ 600 million deal with Coty for 51 percent of the Kylie Cosmetics empire in November 2019, launched its own Kylie Skin brand several months before the merger.
According to the United States Patent and Trademark Office, Kardashian submitted applications for the term “KKW” in various different categories in August 2019 including skin care and fragrances, as well as clothing, household furniture, nutritional supplements, baby carriers, wallets, dolls, hair accessories , and much more.
Between the growing Kardashian beauty business and Kanye West announcing a 10-year partnership between Yeezy’s clothing line and Gap, the dominance of the Kardashian-Jenner family fashion does not end.
