According to Google, every day millions of people turn to their search engine for travel information. Summer is just around the corner, and the Mountain View giant says interest in flight research in Europe has grown by more than 50% month after month since mid-May.
Among the countries on the list of the most popular travel destinations for Internet users are Spain, the United Kingdom, Italy, France, Portugal and Greece. Google data shows that Portugal is the country with the highest growth from week to week, with an increase of 100%, which appears in questions such as “when can I go to Portugal again?”
Click on the images to learn more about Google search trends.
The company’s data shows that while interest in European travel is higher among European Internet users, more and more North Americans are looking for a destination in Europe for their next vacation. As a result, Google recorded a 21% increase in searches, especially in countries such as the UK, France, Italy, Iceland and Spain.
Trends in online travel destination searches are an important tool in helping the travel industry prepare ahead of time for the busiest times, which is why Google has partnered with the world to create acceleration programs in Sub-Saharan Africa, the Middle East and the Mediterranean. Tourist organization.
Google claims its collaboration with tourism ministries, tourism bureaus and cultural institutions has helped advance cultural travel. With the support of Turismo de Portugal, Google Arts & Culture has expanded its Portugal-centered center called “Portuguese wonders”, which now shows in one place the history, architecture and works of art of the country presented on the platform.
“It cannot be denied that doing business in a post-pandemic world can be a little uncertain. But at Google, we want to do our part by providing the analytics and tools the industry needs to give customers the travel experience they deserve, ”the company said.
It’s true that travel destinations and travelers are starting to regain confidence after months of restrictions due to the pandemic. Also in Europe Green passport that will allow free movement already works in seven countries… However, for those in the travel industry, there is no single way to predict what demand will be in the future.
As such, Google is providing new tools to help the industry understand demand and make informed decisions. Among them there are Travel statistics from Google, a website that provides real-time local data.
There are two tools on the site: Destination information it’s in Hotel statistics from Google… The former wants to help governments and travel agencies better understand the destinations people are looking for, whether abroad or in their own countries. The second gives hotels around the world an insight into where the demand for their establishments is coming from, and gives advice on how to build and strengthen their digital presence.
