Barriers to Tourism Growth
Despite these successes, the article notes that Brazil has failed to position itself as a place of international glory. “Since the 1990s, efforts to support the development of regional tourism have had only moderate success,” the researchers note.
The political and financial crisis that began in 2014, the emergence of cases of corruption and violence in the country had a negative impact on the industry.
Brazil, for example, is second most dangerous country for women traveling alone. “It’s a paradox because national tourism is highly valued and we Brazilians are very hospitable and hospitable, but the level of violence is high,” Netto comments. In addition to violence against women, he cites gun deaths, structural racism, and prejudice against LGBTQIA+ people.
The 2014 World Cup and the 2016 Olympics were events in which not only cases of corruption took place, but structures were built that were not used after these years. “One of the problems of mega-events is that the infrastructure is not used for other events. It should be multifunctional,” he says.
“At the same time, we will have a low international tourist flow compared to other countries and given our ability to receive foreign tourists, because this creates a negative image of the tourist destination,” Netto explains about the negative moments that have accompanied Brazil in recent years. . . .
The professor also points out that Brazil has excellent tourist destinations such as Curitiba in Paraná and Bonito in Mato Grosso do Sul. But outside of these places there is no good infrastructure, which reduces the tourism potential of other regions. O marketing the Brazilian tourism sector is also inefficient and contributes to a decrease in interest in potential tourist destinations. An example cited by Netto is an advertisement for the city of Nobres in Mato Grosso, which introduced the slogan in 2021: “Nobre is more than beautiful, it is beautiful!”, “So the advertisement is opposed to the other, not added.” , emphasizes the teacher.
