Gigante das Buscas has bought Alter, a company that specializes in making avatars, to fight the Chinese social network on a front that has yet to be confirmed.
Nov 1
2022
– 00h02
(updated at 03:41)
everyone knows that tik tak has become a phenomenon in recent years, especially among young people, and this will have a major impact on advertising revenue Google. According to sources briefed on the TechCrunch website, the search giant has paid at least US$100 million (R$518 million) to a company capable of helping it compete with the Chinese social network.
It’s about acquiring a company called Alter, which debuted on the market in 2020 as Facemoji and specializes in providing plug-and-play avatars for social platforms and games. Twitter will be among several companies that funded an initial investment of US$3 million (R$15.5 million) for its growth. Subsequently, the startup, led by founders Jonathan Slimak and Robin Raska, was renamed Alter in the union of the United States and the Czech Republic.
how Snapchatabout facebook this is Instagram already have the technology for face filters and avatars, Google will prepare its own version of custom shapes to compete with TikTok. This is because the Quest Giant seems to be reworking YouTube Frames for posting new items – although there is no confirmation that this is really the case.
Former Alter COO Jonathan Slimak announced in September at LinkedIn who was starting a new role at Google, not to mention an acquisition. Neither Alter nor Slimak have spoken about this at the moment, but you can expect us to have news related to this very soon.
Google even confirmed the acquisition, which was closed about two months ago. So Alphabetparent company Gigante das Buscas, has already made eight major company acquisitions in 2022.
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