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Figures and facts about Portuguese cinema
I consult the most recent Portuguese cinema box office releases published by Instituto do Cinema e do Audiovisual (ICA). Weekend October 7-10 007: No Time to Die 59,683 tickets sold; in the same period a portuguese film Metamorphosis of birds 1206 viewers – round accounts: 50 times less than the new James Bond adventure. However, the movie 007, which premiered a week earlier, has already been watched by 246,478 people.
I believe that this data satisfies nothing thinkers who cyclically try to convince us that the dramas of Portuguese cinema can only be viewed on the basis of what the public “wants” to see … I knew this sociology out of my own pocket. decades. There is a poorly disguised indifference to the commercial life of Portuguese films: it will only be a matter of establishing a “fair” match between supply and demand, provided that all responsibilities will always be on the side of those who are looking for it, that is, the audience .. The proposal, in truth, does not exist: films arrive at night accompanied by storks – no one chooses, programs or promotes them.
A mandatory variant of this ideology includes the cynical accusation of “criticism” that is always viewed as a herd (including in certain forms of advertising), hiding the radical heterogeneity of the critical space. One film is said to have been “critically acclaimed,” but “no one” watched it … For such a demagogy, Katarina Vasconcelos’s film makes an excellent guinea pig, not least because it has won several awards on the international festival chain. In other words: he works very well “there”, but in his own country “nobody” is interested in this subject.
The same cynicism will remind you that “critics” think that the market does not work well when “their” chosen films are not successful … In this regard, I can note the sympathy that I have already expressed publicly 007: No Time to Die how to put Metamorphosis of birds… But I know that in doing so, I am shooting myself in the foot: the question is not to think about the public life of films (Portuguese or not) based on the value judgments they can generate, but to remember the need to problematize the circulation of these same films aside from such judgments. My point is that even if I rated these two films completely negatively, the problems I am listing here would be strictly the same.
What then? It starts with the problem of knowledge and perception – sometimes it needs to be acknowledged by approving forms of journalism that only seek “excitement” or “disagreement” – a problem that starts with a systematic ignorance of (other) market figures.
So, for example, for the specified period, how many screens were shown 007: No Time to Die? ICA answer: 165 screens with 1492 sessions. What are the relevant numbers for Metamorphosis of birds? However, with invaluable help from ICA: 19 screens, 84 sessions. Let’s say, for simplicity: even if the average capacity of the room Metamorphosis of birds there were 500 seats (stupidly exaggerated for the current market structure), and even if Katharina Vasconcelos’s film had sold out in all of its sessions, it would still be lower than 007: No Time to Die…
What, then, is the controversial issue? Ideology, which, for my part, I have known professionally since the heroic 70s. Passed down from generation to generation, such an ideology remains unshakable and unshakable, designed to convince us – and I have no doubt to convince my messengers – that Weekend Numbers are the beginning and end of the complexity of the film market.
What then is suppressed? Many vectors that can (and should) lead us to think about, for example, the place of cinema in education (starting with children) or its various configurations of television, while not forgetting the advertising restrictions of small distributors and their difficulty in reaching many. numbers. But let’s focus on the dominant choice in the marketplace and how that choice, in one way or another, plays a critical cultural role in shaping and formatting audiences.
Cultural? But who, then, makes film culture, not artists and, by the way, poor critics? Yes, they will be on a modest scale, but it’s time to dismantle this concept of “culture” as a kind of medicine for souls (by the way, a beautiful metaphor), which sooner or later will be approved by some state. medal. Nothing of the sort: the most influential cultural agents in cinema are in production, distribution and marketing.
We can imagine a surreal experience: place new Marvel or DC Comics superproducts in just 19 rooms like Metamorphosis of birds… And don’t waste the thousands of euros that are usually invested in promoting superhero adventures. After that we made an appointment to get back to talking about numbers … A serious alternative? Some discipline to deal with what Michel Foucault called “the great wrath of facts.”
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Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.
A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.
“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.
Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.
“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.
“Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.
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CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS ‘There will be room’
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Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.
According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”
In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.
The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.
In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.
From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.
Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.
“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.
“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.
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