EDP has changed its image. This Thursday, the company unveiled a new graphic identity, replacing the red logo that has been synonymous with the brand for the past eleven years.
Under the motto “change, today, tomorrow,” the company says it wants to “speak with one voice,” and replaces the red symbol (suggesting, depending on the context, slight variations) with a single pattern: a spiral. which transitions from green to blue, with the company name next to the icon in stylized lower case letters.
It was in front of an audience of more than a hundred company employees gathered at the Electricity Museum in Lisbon (and broadcast live to the company’s other 13,000 employees) that EDP’s CEO unveiled the new look. Coincidentally, exactly 5 years after the raids on the company that later led to the departure of then-leader António Mexia from the company.
In a location (the former Tagus Power Station, which has been powering the Lisbon area for decades and has been turned into a museum), which Miguel Stilwell deemed “suitable” for an event representing a “step forward” in energy transformation that “accelerates the ambition to lead the energy transition and grow as a global company”.
Stilwell ensures that the EDP “continues to look with concern at the challenges facing the world” and emphasized that “without structural changes in lifestyle it will be impossible to limit the rise in temperature”, making life on the planet “unpredictable”.
The aftermath of the war in Ukraine has not been forgotten: “As if climate change wasn’t enough,” the EDP Executive President continued, “the energy and humanitarian crisis that the world has been experiencing for months now leaves no doubt that dependence on fossil fuels is causing instability and rising prices.” and can have a very negative impact on people’s lives.” “The conflict,” he lamented, “aggravated the energy crisis, which weakens our economy, increases social inequality, causes instability around the world and weakens those who depend on raw materials” from Ukraine and Russia.
For Miguel Stilwell, there is “absolutely no doubt” that we need “more investment in clean energy.” “It’s no longer just a matter of achieving environmental goals, it’s a matter of energy independence as well as cost.”
“As the company evolves, our graphic identity needs to keep up,” the company explained at the event.
The decision comes after the company “reinforced its commitment to the energy transition, with an investment of 24 billion euros by 2025,” EDP assured.
