Researcher Eliara Santana, who works as a teacher, journalist and linguist, realizes that the Jornal Nacional acted as a political tool to help elect Jair Bolsonaro. According to her analysis, since 2015 a narrative has been built in the news against PT (Partido dos Trabalhadores) and therefore against Luiz Inácio Lula da Silva. At the same time, he naturalized the speeches and positions of the incumbent.
In an interview with YouTube channel TV 247 this Saturday (16), the scientist illustrated this movement by witnessing a change in the editorial line of the Globo news release. Eliara cited data from her research on this issue, collected in the recently published book Jornal Nacional: a politician on stage.
One such example is the September 29, 2018, Saturday episode, when JN devoted four minutes to covering the “Ele Nao” movement that took to the streets of cities across the country. At the time, hundreds of people were shouting against Jair Bolsonaro, who was a presidential candidate at the time.
In the same episode, Eliara recalls, the news opened another four minutes later for an exclusive interview with Bolsonaro, who was leaving the hospital after the stabbing episode. “There was a process of naturalization of this candidate, who was an openly homophobic, sexist, racist candidate – as a result, the women’s movement “Ele Nao” arose,” the professor explained.
Then the newspaper gives an exclusive interview showing the exact opposite aspect. In other words, he was talking about his daughter. He cried during the interview. a narrative about the humanization and naturalization of the candidate. And at a very important moment,” he said.
Changing the Narrative of Lula
Eliara explained elsewhere in the interview that at the same time she noticed a discursive change towards former President Lula. Before P.T. released from prison in 2019, the communication was made to reinforce the symbolism of corruption.
For example, in a report dated October 1, 2018, five days before the first round of elections, the Jornal Nacional released a report announced as “In a plea deal, Palocci says Lula knew about corruption at Petrobras” which was nine minutes long. , and Middle.
“The opening is the famous red background, this pipe in this channel is all eaten through, and then money explodes. This is a very interesting discovery, because while the speaker is talking, the image continues,” said Eliara. “This is a symbolic structure,” he said.
Subsequently, the teacher showed other examples that the image was shown in the Jornal Nacional and most of the news aired was positive, not related to corruption. “The viewer was questioned. Because the news was positive, the news said that there was no corruption, but the image for compiling the news was like this,” he explained.
“It was an image that referred to the idea of corruption, so it was useless for the judge to say something, because the image projected by the Jornal Nacional was saying something different, creating different information, highlighting a different aspect of what was brought to light,” he said.
“Even in the news that had a positive bias, which no longer brought corruption to the scene, it was symbolically indicated in the construction of this news, framing was still corruption. So this background was very marked, it is a very important symbolic construction. “, they concluded.
Eliara clarified that the image has been on the program since 2015, while Lava Jato launched in 2014.” [a imagem] remains until ex-president Lula is released from prison, then the background disappears, ”he recalled. On that day, the Jornal Nacional changed the narrative and allowed Lula to speak directly, in a speech after his release, without interrupting reporters.
Watch Eliara’s interview in full in the video below.
