“We have created a program that is so compelling to our customers that it stretches our world-class supply chain; and if demand remains at that level, more restaurants will interrupt supplies, ”McDonald’s said in a message sent to employees, owners and operators. countrywide.
The $ 6 collaboration, which includes the Quarter Pounder with Cheese, Bacon, and Lettuce, Medium Order of BBQ Fries and Sprite, was due to be available through October 4th.
The promotion will continue, but starting September 22, you will need to order it through the McDonald’s app to get the $ 6 Travis Scott Meal.
McDonald’s confirmed that the supply shortage was driven by over-demand, the upcoming app-only promotion, and other details outlined in a note to the US TODAY.
“In fact, it was so highlighted that some of our restaurants temporarily sold out some food ingredients,” the chain said in a statement for USA TODAY. “We are working closely with our suppliers, distributors and franchisees to replenish damaged restaurants as quickly as possible.”
The collaboration marks the first time a fast food chain has eaten celebrities in nearly 30 years. In 1992, Michael Jordan dined at McDonald’s.
“With the launch of Travis Scott Meal, we have broken records for our social channels,” McDonald’s said in a memo. “Since then, the overwhelmingly positive response has continued, far beyond our highest expectations.”
The cheat sheet described how customers ordered food, some of which were part of marketing and social media materials, including the line “Tell me the cactus Jack sent you.” Other choices include “He’s on fire, sick,” “Hamburger for Dumb Guys,” or “You Know Why I’m Here,” which are often spoken when playing Travis Scott’s music.
Scott and his team have also designed custom clothing for the McDonald’s team, and these shirts “will continue to arrive in restaurants until September 25,” the note said.
“What we learned from this promotion will carry over to upcoming activations,” McDonald’s said in a statement. “While some restaurants may face temporary supply constraints, this is a short-term pain that is bound to translate into long-term benefits.”
Past collaboration with Scott has also been popular. In April, Fortnite hosted the rapper in the play, in which more than 12 million players took part at the same time.
