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Brand Aunt Jemima and Uncle Ben market racism
Aunt Jemima, an old brand that was finally rested this week, has slavery in its corporate DNA.
Nancy Green, who played Aunt Jemima when the character was introduced at the World Columbia Exhibition in Chicago in 1893, was born into slavery six decades earlier, on a plantation in Montgomery County, Ky.
However, Green’s friendly personality made him the perfect company mascot, launched the name of Aunt Jemima and started dubious marketing for more than a century. He was offered a lifetime contract to continue to appear as a character, the first of many black women to play a role.
Aunt Jemima, along with Uncle Ben, who was also announced this week to get a heave-ho, was not responsible for stereotyping. Bigotry is nothing new.
But the undisputed racist brand, and its confusing longevity, speak of the power of marketing in reinforcing offensive stereotypes.
Simply put, if American companies do not provide full support to create and promote these images as a sales tool, making them both culturally legitimate and highly profitable, it can still be debated whether the country’s racial division will run for so long.
“There is very strong support for that premise,” said Jerome Williams, a business professor at Rutgers University. “American companies perpetuate this situation.”
Judy Davis, a marketing professor at Eastern Michigan University, is even more assertive.
“Advertising and marketing play an important role in selling white,” he told me. “They have played a role in perpetuating the image that whites are superior.”
Williams tells how, as a child, his mother would present Aunt Jemima’s pancakes or Uncle Ben’s rice, and the stereotypical brand was never registered as racist.
“That is only part of the background noise,” he said. “I remember watching ‘Amos and Andy’ on television and laughing with the program.”
Come to think of it, he realized how much cultural damage was done.
“That is a very disgusting picture,” Williams said. “But like many African-Americans, I just accept this as it is in the world.”
That is now changing, hopefully forever, when America and other countries shine a sharp spotlight on racial persecution, inequality and insensitivity after George Floyd’s death and amid the revival of the Black Lives Matter movement.
Quaker Oats said on Wednesday that Aunt Jemima had retired after more than 130 years of launching the brand.
“As we strive to make progress towards racial equality through several initiatives, we must also pay attention to our brand portfolio and ensure they reflect our values and meet the expectations of our consumers,” the Pepsi-owned company said in a statement.
Mars, the owner of the Uncle Ben brand, immediately followed suit, stating that the time had come to change the “brand identity” of the product.
“Now is the right time to develop the Uncle Ben brand, including its visual brand identity, which we will do,” the company said. “We don’t know yet what the changes are and the exact time, but we are evaluating all possibilities.”
This is a step that is commendable. But it is hard not to wonder whether they are less an indication of corporate enlightenment and more of an awareness that no more money is being made to perpetuate old and ugly stereotypes.
“When it starts to affect company profits, that’s when it starts to have an impact,” Williams said of criticism from consumers.
The brand of Bibi Jemima has long reflected the values of time that are less awake. The core problem, a magazine ad from 1938 which depicts the white Jones family lamenting the plight of Mom’s pancakes.
And there was Aunt Jemima, in full “Mammy” clothes, standing at the window saying, “Dey really needs me at home!”
Such marketing might not make people prejudiced. But it gave the company seal of approval for such thinking.
Branding is very strong. Can teach the world to sing and enjoy a bottle of Coke. And that can promote self-satisfaction of white superiority.
“After something is considered normative, it’s usually not questioned and taken for granted,” said Sonya Grier, a marketing professor at American University. “Like a fish in water. And this will allow such stereotypes to be perpetuated consciously or unconsciously in society. “
Seeing Aunt Jemima in a box of pancake mix, he said, brought home the idea that a black woman was included in the kitchen as a servant or guardian.
“The lack of discussion, especially cross-racial discussions on this issue traditionally, does not allow stereotypes to be challenged at the level of private individuals,” Grier said.
Even deeper than that.
“While brands such as Bibi Jemima and Uncle Ben cannot be entirely blamed for systemic racism, by using these stereotyped icons to represent their brands, they give credence to such stereotypes on a global platform,” said Monique Bell, a marketing associate professor at Fresno State .
“Black people, and other underrepresented groups, have faced implicit biases, and this representation only encourages prejudice and further dehumanization,” he said.
Recently, it feels like every company under the sun wants to show its commitment to racial harmony and diversity.
Some of these declarations are undoubtedly sincere and aim to promote positive change. Others may be a little more than me- become accomplices.
“I am somewhat skeptical,” said Kevin Thomas, assistant professor of multicultural branding and strategic communication at Marquette University. “I believe this is more of a calculation on this part than a marketer.”
We will see later.
“If your company is committed to change, it can’t just be about changing symbolism,” Davis said at Eastern Michigan University. “Dropping certain names and images is the beginning, but there is much more the company can do.”
In fact, it took several generations for the influence of racially questionable marketing decades to be overcome.
Davis said that when he first heard about Aunt Jemima, he felt grateful. Then he made some pancakes.
They are not Aunt Jemima, but the connection is made.
Brand is a great thing. And they should not be tolerated when they make mistakes.
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Acrylic nails are a popular choice for those looking to add length, strength, and style to their natural nails. Whether you’re new to the world of acrylics or a seasoned nail enthusiast, there are always questions that arise about the application, maintenance, and overall care of these enhancements. This guide will answer all your acrylic nail questions to ensure your next manicure is a complete success.
What Are Acrylic Nails?
Acrylic nails are artificial nail enhancements made from a mixture of liquid monomer and powder polymer. When combined, they form a hard protective layer that can be molded into various shapes and lengths. Once hardened, they provide a durable and long-lasting canvas for nail polish, art, or simply a natural look. For more in-depth information, check out Acrylic Nail FAQs to get all the details you need before your next salon visit.
How Are Acrylic Nails Applied?
The application process of acrylic nails begins with the preparation of your natural nails. The nail technician will clean your nails, file them down, and apply a bonding agent to help the acrylic adhere. The acrylic mixture is then applied in thin layers, sculpted to the desired shape, and allowed to dry. Once set, the nails are filed, shaped, and buffed to a smooth finish.
Acrylic nails can be customized in terms of length and shape, making them a versatile choice for anyone looking to enhance their look.
How Long Do Acrylic Nails Last?
Typically, acrylic nails can last anywhere from two to three weeks before requiring a fill. During a fill, the nail technician will replace any grown-out acrylic and maintain the structure of the nails. With proper care, acrylic nails can be worn for extended periods, but it’s essential to give your natural nails a break occasionally to maintain nail health.
How Do You Care for Acrylic Nails?
Caring for acrylic nails is crucial to ensuring they last as long as possible and that your natural nails remain healthy underneath. Here are some essential tips:
- Avoid excessive water exposure: Prolonged exposure to water can weaken acrylic nails, making them prone to lifting or damage. When washing dishes or cleaning, consider wearing gloves to protect your nails.
- Moisturize cuticles regularly: The acrylic application process can sometimes dry out your cuticles. Regularly apply cuticle oil to keep your cuticles hydrated and prevent hangnails.
- Be gentle with your nails: Acrylics can be strong, but they’re not indestructible. Avoid using your nails as tools to open packages or scrape things, as this can lead to breakage.
- Schedule regular fills: As your natural nails grow, gaps will appear between the acrylic and your cuticles. Regular fills ensure your nails maintain a smooth, polished look and help prevent lifting.
How Do You Remove Acrylic Nails Safely?
Proper removal is crucial to avoid damaging your natural nails. It’s highly recommended to have acrylics removed by a professional at the salon. However, if you prefer to remove them at home, follow these steps:
- Soak in acetone: Start by soaking a cotton ball in acetone, then place it on each nail. Wrap your fingers in aluminum foil and allow the acetone to work for about 20 minutes.
- Gently scrape off the acrylic: After soaking, use a cuticle pusher or an orange stick to gently scrape off the softened acrylic. Be patient and avoid forcing the acrylic off, as this can damage your natural nails.
- Buff and moisturize: Once the acrylic is completely removed, buff your natural nails to smooth out any rough spots and apply cuticle oil to restore moisture.
Are Acrylic Nails Safe for Your Natural Nails?
When applied and removed properly, acrylic nails should not cause significant damage to your natural nails. However, improper removal or overuse without giving your nails time to breathe can lead to thinning, weakening, or breakage of your natural nails.
If you plan on wearing acrylic nails long-term, it’s a good idea to take breaks between applications and ensure you’re nourishing your nails with oils and treatments.
What Are the Best Acrylic Nail Shapes?
Choosing the right nail shape is essential for creating a look that complements your hands. Some of the most popular acrylic nail shapes include:
– Square: A straight-edged, classic look perfect for shorter nails.
– Oval: A soft, rounded shape that elongates the fingers.
– Coffin: Also known as ballerina shape, this trendy look features a tapered edge with a flat tip.
– Stiletto: A dramatic, pointy shape ideal for those who want a bold statement.
Each shape offers a unique aesthetic and can be tailored to suit your personal style.
Are There Any Alternatives to Acrylic Nails?
If you’re looking for a different type of nail enhancement, consider these alternatives:
– Gel nails: Gel nails offer a glossy finish and are cured under UV or LED light. They’re less rigid than acrylics and can feel more natural.
– Dip powder: This method involves dipping the nails into a colored powder and sealing them with a clear coat. It provides a similar look to acrylics but is generally less damaging to the natural nails.
Conclusion
Acrylic nails are a versatile and durable option for achieving customized, beautiful nails. By understanding the application process, knowing how to care for them, and safely removing them, you can enjoy long-lasting manicures that enhance your style. With the ability to choose from a variety of shapes and designs, acrylic nails offer endless possibilities for self-expression. Remember to take care of your natural nails in between applications to keep them healthy and strong. Whether you’re a first-time user or a seasoned pro, acrylic nails can be a fantastic way to express your personality and keep your nails looking flawless for weeks.
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When sanctions were imposed on Russia for its war against Ukraine, their objectives were twofold: to reduce Russian military capacity by limiting modern weapons and to lower Russian revenue streams. While in the beginning, the sanctions indeed weakened the Russian economy, they have fallen short of their initial objectives – mostly because Russia has found ways to circumvent many of them. The Kremlin has exploited international corruption, relied on foreign third parties, and utilized loopholes in trade restrictions. One such individual who allegedly provides services to Russian-linked companies is Jacqueline Troost Omvlee, a Geneva-based Dutch citizen.
Jacqueline Troost Omvlee is married to Niels Troost, an oil trader sanctioned by the United Kingdom. He and his company, Paramount Energy & Commodities SA, are among the 50 individuals and organizations blacklisted in response to the business connections with Russia. His wife, Jacqueline, helps to facilitate financial transactions for Niles Troost and Russian oligarchs including Gennady Timchenko, a Russian billionaire oil trader and Putin`s close associate.
Gennady Timchenko and his family have been sanctioned in many countries for backing the Kremlin’s war machine. However, with the help of Jacqueline Troost Omvlee, he seems to find ways to evade sanctions and continue his financial operations. In these illegal schemes, individuals like Jacqueline often serve as a front person for sanctioned oligarchs and their business assets. Russian-linked companies set up subsidiaries around the world, often registering new entities in offshore havens or countries where regulations are relatively lax or non-existent. To obfuscate the arrangements, the daughter companies spawn offspring in the form of subsidiaries, as the chain of concealment stretches on and on. The result is like a giant Matryoshka doll.
Jacqueline’s involvement in financial transactions that potentially support Timchenko’s interests raises significant concerns about the efficacy of Western sanctions. The fact that Jacqueline Troost Omvlee continues to operate without facing sanctions herself highlights a significant loophole in the enforcement mechanism. Various shady schemes and tactics designed to circumvent sanctions often hide the activity of individuals such as Jacqueline, making it difficult for authorities to detect and punish them for their involvement.
Jacqueline Troost Omvlee’s role in her husband’s financial dealings as well as her alleged ties to Russian business schemes, emphasizes the need for stronger international sanctions. Her actions not only aid in sanctions evasion but also diminish the overall effectiveness of the measures designed to isolate and pressure those supporting the Russian regime. Therefore, sanctioning Jacqueline Troost Omvlee is not only a matter of addressing her individual actions but also a necessary step to reinforce the credibility and effectiveness of the sanctions regime. By targeting individuals who play a key role in evading sanctions, authorities can send a strong message that efforts to undermine international sanctions will not go unpunished. This measure is crucial for maintaining the integrity of the sanctions system and ensuring that it achieves its intended goal of isolating and restraining those who support destabilizing activities.
European countries and the US need to expand their sanctions-tracking and investigative actions to improve the monitoring of sanctions compliance and to introduce new measures against systematic violators of law. The sanctioning states have the resources and capacity for this, and need to take action now.
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Ensuring a long and healthy life for your Hermann’s Tortoise requires a combination of proper care, nutrition, and habitat management. Hermann’s Tortoises, known for their charming personalities and distinctive shells, can live for several decades with the right conditions. Understanding their needs and providing a suitable environment is key to helping them thrive. Here’s how you can support your Hermann’s Tortoise in living a long, happy life.
Creating an Optimal Habitat
One of the most critical factors in promoting the longevity of your Hermann’s Tortoise is the creation of a suitable habitat. Providing an environment that mimics their natural surroundings is essential for their overall health. An appropriate habitat helps prevent stress and supports their well-being. For detailed guidance on setting up an ideal habitat, including specific requirements for outdoor enclosures, visit this comprehensive guide on Habitat for Hermann’s Tortoise.
- Outdoor Enclosure: Hermann’s Tortoises thrive in outdoor enclosures that provide ample space to roam, bask, and forage. An outdoor setup should include a secure, predator-proof area with access to natural sunlight. Incorporate areas for basking and shade to allow the tortoise to regulate its body temperature. Additionally, include plants, rocks, and hiding spots to simulate their natural habitat and encourage natural behaviors.
- Indoor Habitat: If an outdoor enclosure is not feasible, an indoor habitat can also support a long lifespan if set up correctly. Use a large, well-ventilated enclosure with appropriate heating and UVB lighting. Provide a substrate that allows for burrowing and offer various hiding spots and enrichment items.
Diet and Nutrition
A balanced diet is vital for maintaining the health and longevity of your Hermann’s Tortoise. They are primarily herbivores, and their diet should reflect their natural feeding habits.
- Leafy Greens: Offer a variety of leafy greens such as kale, collard greens, and dandelion greens. These vegetables provide essential vitamins and minerals that support overall health.
- Vegetables and Fruits: Supplement their diet with other vegetables like carrots, squash, and bell peppers. Fruits should be given in moderation due to their high sugar content.
- Calcium and Supplements: Provide a calcium supplement to support shell and bone health. A cuttlebone or powdered calcium can be added to their food. Ensure that they also have access to fresh, clean water at all times.
Regular Health Checks
Routine health checks are essential for early detection of potential health issues. Regular veterinary visits help ensure your tortoise remains in optimal condition and addresses any health concerns promptly.
- Observation: Monitor your tortoise’s behavior and physical condition regularly. Changes in appetite, weight, or activity level can indicate health problems.
- Preventative Care: Schedule annual check-ups with a veterinarian experienced in reptile care. Regular exams help catch any issues early and keep vaccinations and other preventative treatments up to date.
Environmental Enrichment
Providing environmental enrichment helps keep your Hermann’s Tortoise mentally stimulated and active. Enrichment can reduce stress and prevent boredom, contributing to a better quality of life.
- Foraging Opportunities: Hide food items around the enclosure to encourage natural foraging behavior. This not only provides mental stimulation but also mimics their natural hunting practices.
- Variety: Change the layout of their enclosure periodically and introduce new objects or plants to keep their environment interesting and engaging.
Conclusion
By focusing on creating the right habitat, providing a balanced diet, ensuring regular health checks, and offering environmental enrichment, you can significantly enhance the lifespan and well-being of your Hermann’s Tortoise. For further details on creating an ideal habitat, including tips for designing an outdoor enclosure, refer to this helpful guide on Habitat for Hermann’s Tortoise. Implementing these practices will help ensure that your tortoise enjoys a long, healthy life.
Proud web evangelist. Travel ninja. Creator. Freelance food nerd. Passionate bacon fanatic.
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