Bolsonaro’s public spending on advertising reaches R$33 million on broadcasters opened between January and June 2022, the election year (Photo: REUTERS/Nacho Doce)
news bulletin
47% of Brazilians consider television to be the main source of information about politics.
Bolsonaro’s government is betting big on TV channels and has already invested 33 million reais in advertising on the main open channels.
The younger you are, the less influence TV has on voters
In the year of re-election, the government President Jair Bolsonaro (Poland) increasing investment in advertising on TV channels. According to data from the Department of Communications published by Uol, the money paid to Rede Globo has increased by 75% compared to 2021, when Brazilians are most informed about politics.
According to a new Genial/Quaest survey, 47% of Brazilians learn about politics from television. In second place with 24% of responses are social networks. “Other” – 14%, and websites, blogs and news portals – only 10%.
From January 1 to June 21, 2021, the federal government spent 33 million reais on advertising on the country’s five largest open-source TV channels: Globo, SBT, Rede TV, Record and Bandeirantes, according to Wahl.
age and income
The Genial/Quaest survey shows that the younger the voter, the more information they receive through social networks and less through television. Among those aged 16 to 24, 38% consume political content online. However, the share of those for whom television is the main source of information is not low: 29%.
Among those over 60, only 9% report social media, while 65% use TV as their main way to learn about politics.
The income of voters also affects how they consume political content in different ways: the lower the salary, the greater the influence of TV and the less social media. Those earning up to two minimum wages say, at a majority of 55%, that television is their main source of information. The figure drops to 45% among those earning between 2 and 5 minimum wages, and to 38% among those earning more than 5 minimum wages.
Movement winter in relation to social networks. Among those receiving up to 2 minimum wages, 20% receive information about politics through social networks. This number has risen to 25% among those earning between 2 and 5 times the minimum wage, and reaches 31% among those earning more than 5 times the minimum wage.
The survey was conducted from June 29 to July 2. 2,000 people were heard through face-to-face interviews, and the margin of error is 2 percentage points. TSE registration number: BR-01763/2022.
