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During the Concorso d’Eleganza Villa d’Este, an event on the shores of Lago di Como attended by BMW, the brand spoke about its future plans for models. But things went a step further as Peter Nota, director of sales and marketing for the BMW Group (which also includes Mini and Rolls-Royce), provided some more important data.
This is a distribution model. cars of the German group, which until today depended on dealers to determine the price, manage discounts, serve customers and sell them the car of their choice, which they then guaranteed assistance. According to the note, group will choose direct distribution, similar to the solution voiced by Mercedeswhich can be translated into fixed prices and sales onlinecontrolled by the manufacturer, where dealers become agents and salespeople become car specialists focused not on sales, but on serving customers, helping them and explaining all the details about models.
Peter Nota did not specify when exactly the change would take place, and the Observer contacted BMW Portugal, from whom they received similar information: “the issue is still being discussed and resolved.” remember it in addition to Mercedes, Audi, other concerns Volkswagen and Stellantis will join the agency.in 2022 or 2023, as the case may be.
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The manufacturer takes on a number of responsibilities that have hitherto been costly for dealerships, such as placing orders at the factory, paying for cars by the car manufacturer, managing stock and discounts for customers. Concessionaire turned agent is limited to the transfer of the car to the new owner and explains it to specialists everything you need to know about your newly purchased vehicle commission about 1/5 previous value.
