BMW may adopt a direct sales model similar to Tesla’s

The way Tesla sells its cars is different from that of other manufacturers. BMW has now confirmed that it is considering implementing a similar direct sales model.

The German group is already in talks with its dealer network.

The information was confirmed by the financial director of the German group Nicholas Peter: bmw and MINI are considering implementing a direct selling model. Although the company is already in talks with its dealer network, the process is in its infancy.

Tesla is a big fan of this method, which is why he didn't just commit to online sales. In turn, he also has his own shops. One manufacturer that is following suit is Rivian. In the case of the German group, negotiations show that MINI could move to this direct sales model from 2024, while bmw should be adopted in two years, in 2026.

We have already seen here that this direct selling model attracts manufacturers, so eventually all of them will adopt it or adopt a mixed model. That is, groups such as Stellantis and Volvo will be able to adopt the Tesla model in the coming years, while maintaining their dealer network, which will become a simple agent.

This course of action should give manufacturers more control over the distribution and sales process, increase their profits, and at the same time simplify the buying experience.

In addition to this switch to a direct sales model, BMW and MINI want to strengthen their online sales as well as expand their product range. electric.