On Saturday, Benfica announced a renewed partnership with Electronic Arts (EA), the global leader in interactive digital entertainment, in what the club sees as a commercial strengthening of the relationship between the two organizations.
“Naturally, the two companies that rely on technology as the engine for the development of their activities remain together. This update demonstrates the belief in Benfica’s value on the part of leading global partners in their sectors, ”said Domingos Soares de Oliveira. Benfica CEO, who also said that “several actions will be developed that will improve the Benfica brand as part of one of the most successful games in the world,” FIFA. The partnership was also praised by David Jackson, EA SPORTS FIFA’s VP of Brand at the company.
“We are delighted to expand our partnership with Benfica, which confirms our commitment to providing the highest quality, authentic experience for football fans around the world. Benfica and we will continue to attract their global followers as we grow our love of football.” he said. said.
