The smartphone market is quite interesting, and besides the first place, which was given to Samsung for a while, the next four places have undergone many changes, demonstrating the dynamics of the same market.
Currently, the top 5 smartphones are dominated by Chinese manufacturers, however, in the latest published data there was a surprise, even predictable, which indicates the fall of Xiaomi in the market and the return of Apple to the second place.
Now looking at the data posted ChannelsSamsung remains in first place. However, we found a clear loss of brand: sales fell 13%, resulting in the market growing 2% from 23% in the same period in 2020 to 21% in 2021. But that was not the case. Not the only one who lost.
Xiaomi also fell, leading to the loss of the second place. Thus, Xiaomi sold 44 million devices, which is 7% less than last year. However, the market value was the same 14% as last year, with a big difference at Apple, which increased from 43.2 million in 2020 to 49.2 million, increasing its market share from 12% to 15%.
This increase in sales is easily attributed to the launch of the iPhone 13, which pre-sales began on September 14 and hit the market on September 24, and it was during those final days of the quarter that the brand’s sales rose. But she was not the only one who grew up.
The next two places are occupied by Oppo and Vivo, respectively, while last year Oppo sold less than vivo, but in 2021 they switched positions. While Oppo and Vivo both have 11% of the market, up from 9% last year, Oppo has sold more devices during this period.
