José Eduardo Moniz changed TVI’s morning schedule on Saturday and the bet was won.. In competition Marco Paulo and Ana Marquez lost again this week to Claudio Ramos and Maria Botelho Moniz.. So far, audience leader “Alo Marco Paulo” has been missing the lead on Saturday morning for the second week in a row.
A week ago the popular singer was not embarrassed by the appearance of new rivals in the schedule: “I’m not worried at all! It doesn’t matter that Two for 10 competes with my Hello Marco Paulo.“, – he assured TV Guia magazine, concluding his reasoning: “My program was a repetition. You can’t say they won. For me it was a draw.”
Marco Paulo is wrong to discount competition, not least because there is reason to be concerned about the results of your program. The arrival of “Dois à 10” on TVI on Saturday morning resulted in a shuffling of the bills. This Saturday, the 8th, the duo Claudio/Maria returned to the singer. although Marco Paulo and Ana Marquez managed to regain some ground compared to the previous week. Let’s get down to the math: This Saturday, Alo Marco Paulo had an average audience of 1.8%, which equates to a 10.5% share, with 166,000 regular viewers. The SIC program peaked at 2.8/11.7%. With the “Great Islands of the World” and most of “Two at 10”, TVI mornings averaged 2.0/11.5%, with 185,100 regular viewers.
Preliminary data are the responsibility of CAEM/GfK and are subject to change.
